The Influencing Mechanism Of Entrepreneurial Role Models On Entrepreneurial Intention

Entrepreneurial intention is considered to be the most effective predictor of entrepreneurial activity,the formation of entrepreneurial intention is the basis to enhance the level of entrepreneurship.The mechanism of the formation of entrepreneurial intention is worthy of research and meaningful.Based on the growth perspective of start-ups,the existing research puts forward the classification of growth-oriented enterprises and independent-oriented enterprises,and holds that growth-oriented enterprises have greater value for social and economic development in terms of tax revenue and job creation.The study further argues that entrepreneurs' choice of two types is rooted in the early stage of formation of entrepreneurial intention,that is,which type of business choice entrepreneurs make for their intention to start a business is included in their entrepreneurial intention.Therefore,Evan J.Douglas(2013)believes that the study of entrepreneurial intention should consider the types of new enterprises that are intended to create,and put forward growth-oriented entrepreneurial intention and independent-oriented entrepreneurial intention.This study introduces this type of division to explore and compare the influencing factors of the formation of two types of entrepreneurship intention.In order to make the research results can help us more comprehensive and in-depth,accurate understanding of the relationship between the two,we make the type of subdivision.The role model is divided by two types of relationship-based entrepreneurial role models and public entrepreneurial role models,and the entrepreneurial intention is divided by independent-oriented and growth-oriented which had be presented in existing literature.So,the problem has also been further refined,the significance of the research have also been strengthened.The research results on the causes of entrepreneurship are abundant.This study chooses the relatively weak perspective of entrepreneurship role models to explore.Based on the relevant literature,this study classifies the role models of entrepreneurship into two types: relationship-based role models and public role models,and explores and compares the differences of the impact of two types of role models on entrepreneurship intention.Generally speaking,this study mainly discusses the following three aspects:Firstly,this paper puts forward and explains the conceptual connotations of two types of entrepreneurial role models.Inspired by the distance dimension of Gibson's role model(2004),this paper puts forward the relationship-based entrepreneurial role model and the public entrepreneurial role model,defines their concepts,and compares them in terms of definition process,object scope,object characteristics,interaction situation and quantitative characteristics.Second,Had builded research hypothesis and constructed a complete model.In the research,the two constructs perception of entrepreneurial desirability,perception of entrepreneurial feasibility as intermediary variable had been used,establishes the theoretical model of effect that entrepreneurial role models influence on entrepreneurial intention through the two intermediary variables.And put forward to argues that there are differences in the effects on the strength of the two kinds of role models for the explanatory variables and the intermediate variables.in addition,we also propose the hypothesis that may be interaction effect between the two role models on the two types of entrepreneurial intentions.Third,give the statistical analysis to test the constructed model by investigation.collect the data through the questionnaires,we make the reliability and validity analysis for self development and the existing scale first,then multiple regression analysis method to test all the proposed research hypothesis one by one,the method of structural equation model to study the whole paper test access the influence of the path coefficients between the variables.The results show that:(1)Relationship-based entrepreneurial role models and public entrepreneurial role models have significant effects on independent-oriented entrepreneurial intention and growth-oriented entrepreneurial intention.Relationship-based entrepreneurial role models have a stronger positive impact on independent-oriented entrepreneurial intention than public entrepreneurial role models,and public entrepreneurial role models have a stronger positive impact on growth-oriented entrepreneurial intention than relationship-based entrepreneurial role models;(2)Relationship-based entrepreneurial role models and public entrepreneurial role models have significant impact on desirability perception,and the impact of relationship-based entrepreneurial role models on desirability perception is stronger than that of public entrepreneurial role models;(3)Relationship-based entrepreneurial role models and public entrepreneurial role models also have significant impact on feasibility perception,and relationship entrepreneurial role models have stronger impact on feasibility perception than that of public entrepreneurship role models;(4)The desirability perception and feasibility perception play a part mediating role in the relationship between relationship-based role models and independent-oriented entrepreneurship intention,while the desirability perception plays a full mediating role in the relationship between public role models and independent-oriented entrepreneurship intention,and the desirability perception and feasibility perception play a part mediating role in the relationship between public role models and independent-oriented entrepreneurship intention,and the desirability perception and feasibility perceptions have a full mediating role in the relationship between public role models and growth-oriented entrepreneurship intention;(5)there are interaction effects between relationship-oriented entrepreneurship role models and public entrepreneurship role models in both independent-oriented entrepreneurship intention and growth-oriented entrepreneurship intention.In the last,had given the thorough analysis and discussion to the final conclusions of the study,summarizes the theoretical contributions and the practical significance to both of the department of the government and the public.the deficiencies of the research reviewed and given the direction and suggestions for the future research in the last of the paper.