| "Industry 4.0" and "Internet +",set off a "public entrepreneurship and innovation wave".Entrepreneurship is the driving force,which promotes the sustainable development of social economy.Entrepreneurial intention is one of the indicators for effective forecasting of entrepreneurial behavior.As the direction of entrepreneurial research is gradually shifting from the organization to the individual,the key drivers within the individual are increasingly concerned.Entrepreneurial passion is one of the most popular areas in recent years.Entrepreneurial passion is a strong positive emotion that promotes ability and creativity.It helps to improve the subjective attitudes of potential entrepreneurs to entrepreneurial behavior.It can also enhance confidence and improve entrepreneurship.University is a key source of entrepreneurial talent,which plays an important role.Although entrepreneurship education started late,we can learn and study to follow the pace of Western developed countries.This article takes the entrepreneurial passion as the research object.It builds a model of entrepreneurial intention.At the same time,entrepreneurial education income is included in the model to explore its moderate role.This article has important theoretical and practical significances for the development of the research field of entrepreneurship.Based on the study of domestic and foreign literature,this paper draws lessons from the existing academic research results,discusses the impact of entrepreneurial passion on entrepreneurial intention and pays attention to the exogenous factor-the role of entrepreneurship education.A total of 388 valid questionnaires were collected and screened,including 193 experimental groups and 195 in the control group.At first,the descriptive statistical analysis and the reliability analysis were carried out using SPSS22.0,and validity analysis was performed with AMOS 21.0 to ensure the reliability and validity of the research framework and data.Followed by correlation analysis and regression analysis,it tested the various assumptions.The results show that participation in entrepreneurial education has a positive impact on the two dimensions of entrepreneurial passion and entrepreneurial intention.It is proved that the entrepreneurial passion can directly promote the intention of entrepreneurship.The intensity of the two dimensions is different.The positive emotion is greater than the identity.Entrepreneurial passion plays a complete intermediary role in the relationship between entrepreneurship education and entrepreneurial intention.The three dimensions of the benefits of entrepreneurship education-learning,inspiration and resource acquisition can have a positive effect on the relationship between entrepreneurial passion and entrepreneurial intention.Among them,the direct effect of learning on entrepreneurial intention is not significant,which is consistent with old results.However,this study confirms its moderate role.From the theoretical point of view,on the one hand,this paper contributes to the enrichment of entrepreneurial intention,proves the essential role of emotional factors in entrepreneurship,enriches its research situation in China,and expands the research groups.On the other hand,this paper also focuses on the impact of entrepreneurship education and the entrepreneurial benefits,which provides an important impact mechanism to relationship of the entrepreneurial passion and entrepreneurial intention.From a practical point of view,this paper studies the three aspects of learning,inspiration and resource acquisition,and explores whether the entrepreneurial knowledge,or inspiration,or the resources of the students promote the positive role of entrepreneurial passion to entrepreneurial intention.The research results will help to understand the value of entrepreneurship education,provide guidance for the reform of entrepreneurship education in colleges and universities,adjust the implementation strategy of entrepreneurship education,build a fruitful entrepreneurial education system,drive the professional development process of entrepreneurship education in our country.However,there are still some shortcomings in this paper,which are hoped to be improved in the follow-up study.Firstly,due to resources,cost and other factors,this article only selects students group of representative schools for research,future research can be extended to the province,other regions and all country.The situation of active areas and less active areas can also be compared.Secondly,entrepreneurial passion may have an extreme state,and this too strong entrepreneurial passion may make them produce unrealistic fantasy and contempt for business risks,resulting in a strong entrepreneurial intention.Due to the complexity of the model,this study is not an In-depth study of the impact of this cognitive bias.Future research can take this factor into account.Thirdly,based on the time,resources and other objective factors,this paper does the horizontal research based on the time point.The future research can adopt the vertical research method to explore the individual influence on the entrepreneurial education,track the change of the entrepreneurial intention of the individual.Gender can also be sued as a mediator variable to study the relationship between entrepreneurship education and entrepreneurial intention.Fourthly,in the scope of the study object,this paper only focuses on the university students due to Restrictions such as time,energy and other objective factors.Other groups are equally worthy of our attention. |
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