A Study On The Practice Of The Mass Line Of People's Daily

The mass line is the lifeline of the party and the Party newspaper.From the red age to the media convergence era,the concept and content of the media experience change,the forms and means have changed dramatically.However,in the rapidly changing media mirror,there is a red line throughout the history of the party newspaper from first to last,that is the party's mass line.Consciously and multi-faceted practice the mass line in the news activities is the foundation and the source of vitality of media.In the context of deep integration and marketization,the party newspaper review of the mass line of the history and heritage of the tradition,is a long-term task.The mass line is a combination of the Party spirit and the mass character.It serves both the party and the people,this is consistent with the purpose of "serving the people" of the Communist Party of china.As the newspaper of the Central Committee of the party and the people,the People's Daily became a mass line practice "leader",the mass line runs through its various periods,stages and links of the news practice.The People's Daily writing a practical example of the mass line.This paper take the people's daily mass line practice as a specific object of study,focus on "people's Daily" which is a typical individual,around the important theme party mass line,and based on a large number of related literature.Carrying on statistical analysis and text analysis of more than one thousand reports in the people's daily graphic database(1946-2016),and combined with the people's daily staff interviews.The study try to present the historical picture and the appearance of the mass line of the people's daily,and to answer the following questions: In different historical periods,the People's Daily how to turn the abstract mass line into concrete news activities? What are the historical rules in the process? What is the basic mode and core link of the mass line practice? What are the driving forces of practice? How is the relationship between the mass line of the party and the mass line of the party newspaper? The new media environment gives the party mass line of what new content? What is the value of inheriting this tradition today?Aiming at the above problems,this article launches the elaboration.Around the center of the people's daily mass line practice,it is a parallel structure between chapters.In the third chapter to the fifth chapter,the study split the complete system of the mass line to several links,including correspondent system,readers' letters system,news reading and discussion group system,the practice of criticism and self-criticism and mass comment,showing the People's Daily how to ensure theimplementation of the mass line in all aspects,such as system security,content production,and style construction.The second chapter,the sixth chapter and the seventh chapter,each chapter analyzes one specific problem in the practice of the mass line,illustrate the problem through several landmark event.Although the people's daily in each period are included in the scope of the study,the paper is not according to the time sequence of the activities of each period described one by one,but on the basis of several important issues,breaking the boundaries of time and space,selecting typical cases without absolute comprehensive.The first chapter is the introduction of the research object,the problem,the significance of the topic,the framework and research methods,including literature review and core concepts definition.The second chapter focuses on the People's Daily" how to Participating rural communication during the rural newspaper period,through the promotion of land reform and the establishment of public blackboard.The third chapter studies on three top work —— the correspondent system,news reading and discussion group,and readers' letters,how to provide an institutional guarantee for the mass running.The fourth chapter discusses how to use the weapon of newspaper criticism to contact reality and the masses,carry out mass supervision,and carry forward the fine tradition of the party newspaper.The fifth chapter focuses on comment production ——the core business of People's Daily,study on the type of public comment which rise in 1980 s.The sixth chapter takes the People's Daily as the example of the activities of "walking to change" and the mass line educational practice,to illustrate the relationship between publicizing the mass line and practicing the mass line.The seventh chapter explores the influence of media technology factors on the practice of the mass line,presenting the new connotation of the mass line that the era of media convergence and internet plus endow with.The eighth chapter is the conclusion part,which is based on the previous chapters,summarizing the basic mode,the main driving forces,and the evolution track of mass line practice,thinking about the contemporary value of mass line practice,provide a reference for future news activities.Based on the systematic analysis of the practical activities of the mass line of the people's daily,the following conclusions are drawn from this study: First,the mass running is the core of the practice of the mass line.Three systems — — the correspondent,readers' letters and newspaper criticism constitute the basic framework of the mass line practice.Second,mass movement,news reform,media technology and Party building constitute the main driving force of mass line practice.Among them,the mass movement and Party building is the external power of politics,the reform of Journalism and media technology is the endogenous motivation for the development of media itself.In different historical periods,the power of the four dynamic factors changed.Third,in the historical course of the practice of the mass line,the object of practice,the purpose of practice and the mode of practice have all changed in varying degrees.The masses from the concept of a class to a concept of democratic politics,the connotation and extension are greatly expanded.The purpose of the practice of the mass line from the political standard to people-oriented,people-oriented awareness significantly enhanced.Attitude also from top-down toinitiative to active approach to the masses,the subjectivity of the masses is obviously improved.Fourth,the contemporary value of practicing mass line is to arouse the double consciousness of academic circles and media circles.That is,the ethical consciousness of the practice of China's news media and the theoretical consciousness of socialist news theory with Chinese characteristics.Thus,it provides a basic idea for the media to manage the Media Ethics Anomie,strengthen the cultural and theoretical confidence.