Study On The Mass Line Of Laobaixing Supplement To Jin-Cha-Ji Daily

The predecessor of Jin-Cha-Ji Daily, named as Anti-enemy Daily, was established on 1st December 1937 which was the official organ of military region and central office in Jin-Cha-Ji distract, regarded as the first anti-Japanese base area which was opened up by the Communist Party of China(CCP) in the period of the Anti-Japanese War. The Jin-Cha-Ji Daily published its Ending Notice on 14 th June 1948, lasted 10 years 6 months and 3 days, with 2854 episodes, 20 kinds of more than 600 version supplement, more than 2000 pieces of articles. Among those supplement, Laobaixing, from 21 st November 1938 to 21 st July 1942, was an comprehensive supplement whose target people was grassroots in border area with 109 versions in 4 years. The Laobaixing was the earliest, longest and most episodes which was the earliest display of the supplement establishment of the mass character strategy in the history of Jin-Cha-Jin Daily.Operating the people‘s newspapers’ was the operating purpose of the Laobaixing. Based on this aim, the Laobaixing rooted in the masses deeply and carried out the journalism which centering on the masses. Whatever the lively common people, the spoken language and grassroots news stories, the Laobaixing truly display the mass-line ideology of Mao Zedong – people`s contents, people`s forms, people`s writings, people`s evaluations. It was suitable with its parent newspaper with its own characteristics. The Laobaixing not only had great reader basement but also completed the report and consensus-directed tasks, with its parent newspaper, to finish the political promoting purposes. In the stalemate of the anti-enemy war and the sweeping movement of enemy, the Laobaixing expressed the aim of Anti-Japanese United Front of CCP and reported the progress of the war on the one hand. On the other hand, it published a large amount of news storied which happened in the daily production and anti-enemy war of grassroots, appealed people to joining the army, strengthened the confidence of the win of the anti-enemy war.Therefore, the practice of the mass-operating line of the Laobaixing is a large fortune in the history of the Chinese Journalism. As for a supplement of the organ newspapers of the Jin-Cha-Ji Distract, the Laobaixing has also accumulated a lot of valuable experiences in implement the mass-line publishing practice, which were worthy of study by the today`s journalists in the back ground of the campaign of the style turning in journalism work and the study of the mass line education practice.