| China is a big agricultural country,and the degree of farmers' modernity is one of the important symbols of the country's modernity.There are many farmers in China.If we want to realize the modernity of our country,we must have modern farmers.The improvement of the modernity of farmers depends on the improvement of the modernity of the farmers in their three modes of production,lifestyles and ideas.The advent of the mass media era has made media elements one of the most important tools for improving the modernity of farmers.At present,the popularity of television among farmers is still high.Therefore,under the background of the process of China's modernity,it is of great significance to study the influence of television on the farmers' modernity.This paper analyzes the influence of television on the farmers' mode of production,life style and the modernity of the concept of thought from three aspects of viewing purposes,viewing channel and viewing content by using the research methods of investigation,case analysis and interview:(1)The Effects of Viewing Targets on Farmers: The purpose of viewing "getting new content" is to encourage farmers to accept the "new content" of their modes of production and lifestyles,to promote farmers' free viewing of their love affair,and to have no obvious view of the modernity of other ideas influences;(2)The influence of the viewing channel on the farmers: there is no obvious influence on the mode of production,the way of life,the modernity of ideas and concepts;(3)Impact of viewing content on farmers: "Documentary" programs can attract farmers to "watch TV" and encourage farmers to accept the "new content" of their mode of production."Fictional" program docking lifestyle "new content" no significant impact.The content of viewing has no obvious influence on the modernity of ideas and concepts.In view of these findings,the following suggestions are made on the improvement of TV's farmers' modernity(1)Program contents: Innovative,innovative content,rich variety of programs;Targeted,program specific to the crowd,making specific content;Practicality,programs can help farmers solve the actual production,life problems.(2)Channels: Specialization,the content of a certain aspect to do fine,deep,to attract a particular audience;Brand,through the program to form a unique value,culture;Localization of local channels,pointing to the local community to meet the audience's understanding of local information and their own value of the cognitive;Science and education channel common people,with the language of life,the specific image of the spread of professional knowledge. |
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