Research On The Integration Of "Inner Mongolia Daily" (Mongolian Edition) And New Media

2014 was the first year of media integration in China.Since 2014,Inner Mongolia Daily has taken various measures in the five converging fields of content integration,technology integration,platform integration,business integration and management convergence,and made significant breakthroughs in key areas and main links.This paper mainly in the'Inner Mongolia daily"(Mongolian version)and the integration of new media as the research object,analysis of the "Inner Mongolia daily"(Mongolian version)and how to integrate the development of new media,and what has been achieved and the hope for the integration of traditional and new media play a guiding role.The main contents of this paper include:the first chapter mainly describes the concept of media integration,the media ecological environment and the current situation of the development of media integration in China.The second chapter mainly analyzes the "Inner Mongolia daily"(Mongolian version)integration with the new media,the "Inner Mongolia daily"(Mongolian version)fusion process with the website,mobile phone,WeChat,client respectively in detail.The third chapter of the "Inner Mongolia daily"(Mongolian version)and new media to the depth of integration put forward their own opinions.Media integration has become the trend of the development of the times,and it is the only way for every media.In the exploration of all media in the process of development,the "Inner Mongolia daily"(Mongolian version)has with the website,micro-blog,WeChat,mobile phone client,integration,dissemination of large amounts of information to the audience every day,makes a preliminary exploration in the era of media convergence,but also did not complete the media fusion between the depth,also need to continue to explore.Therefore,the "Inner Mongolia daily"(Mongolian version)in the depth of the fusion process to make up for their deficiencies,improve and spread their influence.