Research On The Characteristic Report Of "Inner Mongolia Daily" In The Era Of Integrated Media

With the popularization of network technology,communication technologies and new media development changes with each passing day,ushered in the media age.Featured reports have become an effective way for traditional media to participate in media competition with clear positioning and distinctive features.It is also a big "brand" pursued by traditional media nowadays.This article is based on the financial media of Inner Mongolia daily,from 2011 to 2017,seven featured reports were selected for analysis.By analyzing and summarizing the characteristics of the development history and characteristics of the special report of Inner Mongolia daily in the media era.In addition to the introduction and summary,the text is divided into three chapters.The first chapter mainly introduces the concept of integrated media and the concept of development history and characteristics and the development process of the special report of Inner Mongolia daily.The second chapter analyzes the selected seven featured reports,and analyzes the special features of each feature in three aspects:reporting process,reporting mode and text analysis.On the basis of analysis,chapter three summarizes the characteristics of the featured report of the Inner Mongolia daily.