Factor Research Of The Successful Implementation Of Cross Border Ecommerce

Economic globalization and Internet technology have brought great challenges and opportunities for the development of international trade and E-commerce.How to enhance the international competitiveness of Chinese enterprises by cross-border E-commerce and improve their comprehensive performance has become one of hotspots for academia,business and governments.Compared with developed countries,the popularity of cross-border E-commerce transactions in China is not high enough and the implementation effects are not ideal.So what are the factors that affect the successful implementation of cross-border E-commerce?What are the action intensity and direction of these factors?How to improve the comprehensive performance of Chinese cross-border E-commerce enterprises?Around above-mentioned issues,the dissertation constructs a factor system and analysis model of cross border E-commerce performance(successful implementation)and proposes some suggestions for improving its performance based on empirical study of evaluating cross-border E-commerce performance.The dissertation mainly conducts research and writes in accordance with the following ideas and steps.First,On the basis of analyzing the concept of comprehensive performance and drawing lessons from previous successful research experience,the dissertation takes comprehensive performance to represent successful implementation,that is to say the comprehensive performance of cross-border E-commerce is used to represent its successful implementation in the dissertation.Second,Combining the characteristics and management status of cross-border e-commerce enterprises in China,referencing to the existing literatures and taking advantage of theoretical analysis and questionnaire survey,the dissertation constructs a factor system of cross-border E-commerce performance(successful implementation);Then,single factor least square method and BP neural network are used to analyze the effects on the cross-border E-commerce performance(successful implementation)of various factors based on constructing its evaluation indicator system and empirical study of its performance evaluation;Finally,combining empirical results of factor analysis and performance evaluation of cross-border E-commerce,some suggestions are proposed to implement cross-border E-commerce successfully based on questionnaire survey.The main research contents and innovations of this dissertation include the following aspects.Firstly,the dissertation constructs an indicator system for evaluating cross-border E-commerce performance.The dissertation uses working principle of system dynamics to correct balanced score card,and takes investment and income,customer satisfaction and trust,system construction and management,learning and development of the four dimensions as its basic framework to construct an indicator system for performance evaluation of cross-border E-commerce after its dimensionality reduction and validity test.This dimensionality reduction based on initial evaluation by clustering and merging the indicators with similar action mechanism or weak action intensity can decrease the number of evaluation indicators and simplify indicator system structure,so it can improve the reliability and accuracy of performance evaluation,and improve the operability,practicability and pertinence of evaluation results.Secondly,the dissertation conducts empirical research on performance evaluation of cross-border E-commerce based on fuzzy comprehensive evaluation.Analytic hierarchy process is used to determine fuzzy membership degree and fuzzy function in fuzzy comprehensive evaluation to overcome the defects of AHP evaluation that is larger evaluation error and fuzzy comprehensive evaluation that determine fuzzy membership functions rigidly.Empirical research on performance evaluation of cross-border E-commerce can provide a solid foundation for the following research of factor analysis.Thirdly,the dissertation constructs a factor system of successfully implementation(performance evaluation)of cross-border E-commerce.Based on analyzing the characteristics of cross-border e-commerce enterprises in China,referencing to the existing literatures,combining theoretical analysis and questionnaire survey,screening factors,a factor system of successful implementation(performance evaluation)of cross-border E-commerce is constructedFourthly,the dissertation conducts empirical research on factor analysis of cross border E-commerce with on single factor least square method and BP neural network respectively and analyzes the action intensity of each factor on successful implementation(performance evaluation)of cross-border E-commerce,and different factors in different value ranges has different positive or negative effect on successful implementation(performance evaluation)of cross-border E-commerce.Fifthly,some suggestions are proposed for implementing cross-border E-commerce successfully.Taking factor analysis of successful implementation(performance evaluation)of cross-border E-commerce for research object,and taking advantage of empirical research results of ten cross-border E-commerce enterprises and combining enterprise questionnaire survey,the dissertation proposes some suggestions about credit construction of enterprises,customs supervision,cross-border payment,international logistics and market competition strategy of enterprises.Finally,research ideas of analyzing factors based on performance evaluation and dimension reduction of evaluation indicator system,and empirical research methods in performance evaluation and factor analysis of cross-border E-commerce have reference significance for analyzing other systems.