A Study Of The Reception Of New Media Art

New media art is one of the new mainstream of contemporary art and is active in the field of contemporary art with a strong momentum.The vigorous development of new media art has made its acceptance activities active and aroused the attention of academic circles,which has become a problem that cannot be ignored in the study of contemporary art.This paper takes the acceptance of new media art as the research object,and makes a systematic study and analysis of the acceptance of new media art.It elaborates on the acceptance environment,subject,mode and effect of new media art.The main body of the paper consists of six chapters.The first chapter is the introduction,which elaborates the background,purpose,significance and basic content of this paper.The second chapter gives an overview of the relevant contents of new media art,clearly defines the concept of new media art,sorts out the development process of new media art,and discusses the three basic characteristics of new media art--interactive participation,virtuality and technology.The third chapter mainly elaborates the reception environment of new media art.The reception environment of new media art is affected by the double level of technology and culture.The development of science and technology affects the hardware facilities for the reception of new media art,while the social and cultural environment of the recipient affects the acceptability of new media art.The fourth chapter explains the subject of the new media art,mainly from three aspects: the first is the change of the scope of the subject,the second is the change of the identity of the subject,and the third is the comprehensive use of the senses of the subject.The fifth chapter mainly discusses the reception mode of new media art.The theory of the reception mode of new media art can be traced back to the traditional art reception mode of "gazing" and "contemplation",the reader-centered reception aesthetics and the technical aesthetics in the post-industrial era.The basic characteristics of the receiving mode of new media art are the initiative of the receiving mode and the "presence" experience of the receiving mode.The sixth chapter studies the reception effect of new media art.The positive effect is mainly manifested as that through the reception activity of new media art,the recipient’s sense of artistic experience is improved,the recipient’s perception is more diversified,and the identity of the recipient of new media art is more clear.Is characterized by its negative effect,on the one hand,through new media art accept activity,although people get more leisure artistic enjoyment,but also often can appear the phenomenon of excessive entertainment,on the other hand,new media art use technology to make people face art get all-round awareness,more and more attracted by the surface of the art perceptual characteristics,deep rational thinking is less,In the long run,this may make the recipient less capable of independent,rational thinking.