| In 2005,the State Council issued the “Notice of the State Council on Strengthening the Protection of Cultural Heritage”.Since 2006,the second week of June each year will be positioned as “Cultural Heritage Day”,and it is proposed to “strengthen publicity efforts to create cultural heritage protection.A good atmosphere...All kinds of news media should introduce cultural heritage and protection knowledge through special topics,columns,etc.,and vigorously promote advanced models for the protection of cultural heritage." The spread of non-heritage aims to enable non-heritage to better inherit and develop.Propagating non-legacy requires correct methods and ideas,and can not blindly propagate.This will not only spread badly,but also waste manpower and material resources.Guizhou Fei has thousands of years of history and is a gem of Guizhou culture.Under the impact of cultural globalization,it has the role of strengthening national identity and cultural self-confidence and demonstrating cultural diversity.Guizhou Feiyi has a certain history of communication,but most of Guizhou is still in the inward communication stage of dictated heart transmission,mainly to complete its own continuation,and there are not many Guizhou Feits that have achieved success in external communication,and The academic community lacks summary and generalization of these non-heritages with better communication effects,so that successful communication experience cannot systematically provide references for other non-heritages.Therefore,this article takes Guizhou non-heritage as the overall research object,"Dong song","Anshun local drama" and "Miao ethnic group sisters festival" as the case study objects.Through the field investigation,literature research and case study,the paper analyzes the non-heritage transmission in Guizhou History and current situation,and then summarized the transmission mode of Guizhou non-heritage,aiming to provide some guiding suggestions for the propagation of Guizhou non-heritage.This article first combs the concept of the communication model through a large amount of literature research,perfects the connotation of the communication model on the basis of theoretical research by experts and scholars,re-constructs the transmission type of Guizhou non-heritage,and analyzes the propagation path of Guizhou nonheritage Conducted an in-depth analysis.This paper believes that different types of nonheritage communication models have their own characteristics.Different non-heritage communication modes are caused by their types,characteristics,history and other factors.According to the classification of national-level non-heritage,Guizhou’s ten types of non-heritage have a total of ten Different modes of communication.In order to conduct a more precise demonstration of the propagation mode of Guizhou Feiyi,this paper selects three national-level Guizhou Feiyi from the "Dong Song","Anshun Dixi Opera" and "Miao Sisters Festival",and concludes that they have The communication modes with their own characteristics are brand communication mode,ceremony communication mode and festival communication mode.These three non-heritage communication modes are determined by their own non-heritage attributes.The Dong Dage has a certain popularity and has formed a brand,so its brand communication characteristics are outstanding;Different ceremonial compositions,its performance from beginning to end runs through the ceremonies,so its ritual transmission characteristics are obvious;the Miao ethnic group sister festival belongs to the folk custom,and the characteristics of festival transmission are remarkable.In the end,this article summarizes the reflection mode of Guizhou non-heritage communication,finds out the shortcomings of Guizhou non-heritage communication mode,and puts forward some constructive opinions on the improvement of Guizhou non-heritage communication ability,in order to The legacy can spread better. |
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