Study On Advertising Dissemination And Performance Of Enterprises From We Media Platform

With mobile Internet technology developed continuously,people focus on information shifting from the physical plane carriers such as paper to Internet network platform.As the users rapid increase in we media platform,make enterprises the main part of commercial information promotion focus on the we media platform.We media platform as a new media carrier,changing the inherent enterprise commercial ever transmission mode,with its unique interactive,deepen the communication between the companies and consumers.Different from traditional media,with large users,spread fast,low cost,high Immediacy information and interactive features,we media favored by all enterprises.This paper with related theoretical knowledge combined with the recent practices commercial enterprise.First,expounds the concept of we media,analyzed its performance and characteristics,research the transmission performance strategy of commercial advertising in the we media platform.And we media has made a contribution for commercial advertising communication effect.Second,the design performance of commercial advertising in the we media platform as the starting point,from the application of commercial advertising in the we media platform to study what kind of way the commercial advertising posture to integrate into the we media platform for the presentation and dissemination of promotion,The unique form of HTML5,a mobile website in the we media platform,is the key point of this paper,and the cross-analysis is based on the consumer’s psychological behavior and marketing principles.Summarizes the communication effect of the commercial advertisement in the we media platform and the artistic expression characteristic of the advertisement design.Finally,this paper analyzes the consumer orientation,the marketing strategy planning,the selection of the promotion content and the production of the later stage advertising design in the we media platform,when the enterprise commercial advertisement is produced,combining with the actual case of the enterprise related commercial advertisement in the we media platform.Principles and expectations from the advertising design and communication strategy to give today’s business advertising information dissemination in the we media platform to produce a better theoreticalguidance and reference,make the commercial advertising for better communication effect,corporate brand Get better business value.