Research On Partners Selection And Cooperation Mechanism For Communication Operators Based On The Dynamic Perspective Of Industry Chain Changing

In recent years, with the development of the whole business operations, three nets fusion propulsion, the rise of the popularity of mobile Internet, OTT business and private capital entering and other major events, dramatic changes have taken place in the communications industry, communication industry chain is also revolutionarily changing, the dominant position of the telecommunication operators is under various main challenge. Changes lead to changes in the industry of background in the industry, the diversification of market competition intensified and sustained for communication operators integrate resources ability put forward higher challenge. For industrial chain resources integration ability, test is the communication operators for win-win cooperation with the industrial chain main body ability. Based on telecom industry under the background of drastic reform of communication industry chain, based on the communication operators, industry chain is studied in this paper dynamic change under the background of telecommunication operators how to choose partners, how to conduct in-depth cooperation with the partners, etc.In this paper, the main research contents and research achievements are as following:(1) Research on profound interpretation of communication industry changing and enterprise cooperation subject classification. Communication industry the main content of the deep changes including: three nets fusion of pilot and promote, the whole business operation, the popularity of mobile Internet, smart terminal updates and fusion, communication technology innovation, and OTT company OTT business, with the rise of the Internet of things and cloud computing are widely used, etc. Communications industry change on telecom industry chain are analyzed and the impact of communication operators, think on the basis of vertical industry chain, the change of telecom industry will deepen and extend the industrial chain, telecom business model innovation will form lateral chain based on bilateral market, longitudinal, transverse and lateral three dimensions of the intertwined to form the networked industry chain form. According to enterprise status relationship with telecommunication operators in the industry chain, divide the partners of telecommunication operators in order to cooperation main body and symmetric asymmetric enterprise cooperation main body. Among them, asymmetric enterprise cooperation main body including content providers, service providers, equipment providers and terminal manufacturers, etc.; Symmetric enterprise cooperation main body refers primarily to the radio and television operators and other communications operators.(2) Research on asymmetric enterprise partners selection with dynamic perspective of industrial chain changing. For asymmetric enterprise partner choice, respectively to build the communication operators choose partners the common index system and index system of personality. Integrated analytic hierarchy process (AHP) and entropy value method, using the combination weighting method to determine the weight of each index, on this basis, build a static fuzzy evaluation of the partner selection system. Considering the long-term cooperation consider your partner’s future development should focus on change, was established based on BP neural network of partners for the future development trend prediction and dynamic fuzzy evaluation model. When China Mobile Group Hunan Co., Ltd. advances all business operations and chooses optical switch equipment provider, for example, has carried on the empirical research. Results show that in the static evaluation, China Mobile Hunan will choose ZTE or HuaWei as a partner. While considering the dynamic development of the enterprise, China Mobile Hunan should conduct cooperation with HuaWei instead of ZTE.(3) Research on the cooperation mechanism design between the communication operators and asymmetric enterprise partners’. Built by the trust mechanism, information sharing mechanism, benefit and risk supervision and coordination mechanism and cooperation mechanism of telecom operators and partners of cooperation mechanism, for telecom operators and partners provide important guarantee for business and cooperation process. Then, we put forward the share interests, wholly owned, equity participation, holding, custom and cooperative development, and building alliances, a total of6kinds of possible cooperation mode. Among them, the benefits and risks coordination mechanism is improved Shapley value method, cooperation supervision mechanism design is based on evolutionary game model in the simulation results.(4) Research on the cooperation between the communication operators and symmetric partners. First, communication operators and cable operators in the area of physical construction and business integration cooperation pattern question for study, by building a business cooperation model and alliance model, proposed the establishment of the joint venture company, broadband access and cooperation, in such aspects as content value-added service depth cooperation between radio and television operators and communications operators possible cooperation mode; Then studied how to cooperation and sharing between different operators to build network infrastructure issues, specifically:first of all, build the regulation under the condition of network to build with access to the game model, and then put forward the solution for sharing to build model. The study found that the government controls (especially access cost control) is very necessary, based on research results, put forward the co-construction and sharing between operators based network and infrastructure implementation Suggestions.Finally, on the issue that how to deal with the upheaval, and puts forward the countermeasures for communication operators; Government how to facilitate industry change and the telecommunication operators, puts forward the countermeasures and Suggestions.This article’s innovations are as followings:①on the basis of in-depth analysis of the telecom industry reform, integrated the original vertical industry chain, deepen the extension of industrial chain based on bilateral market, lateral chain, put forward the network of telecom industry chain form.②Based communications operators, according to the relations in the position in the industry chain, categorizing cooperation main body as the main body in the asymmetric enterprise cooperation and symmetric enterprise cooperation main body, and put forward the common index system and the characteristics of index system.③From the dynamic perspective of industry chain and partner development change, build the asymmetric dynamic selection model of enterprise partners, enriched the option theory and method of cooperation.