Research On Cooperation Of Units In The 3G Telecoommunications Industrial Valyue Chain Dominant By Operators

With the arrival of the third generation (3G), Chinese telecommunication market competitive mode is undergoing a profound change; competition is no longer occurred in enterprise, but in the communications industry chain. In this historic stage, this paper focuses in solving the following problems, that is how to obtain stable market position in 3G and develop good competitive situation in order to improve communication industry chain competitive strengthThis paper focuses in the research of the telecommunication industrial value chain, Construct and analyze telecom industry patterns leaded by three different entities after study China's mobile communication industry chain status and development trend; Then further analyze the cooperation relations between operators and SP/CP from two aspects.one is in the angle of the industrial chain,the paper gives three industrial chain cooperation modes which including closed mode, half open mode and open mode; The other one is by the way of strategic research, constructing a two-dimensional matrix model, which take the SP/CP strength and its development potential as evaluation standard, Finally it realized the goal that cooperation mode match with the SP/CP; By establishing a bi-level programming pattern of the operators and SP/CP,the paper explores the profit sharing mode between them. On the analysis of the cooperation relations between operators and terminal manufacturer, through studying the relations between them in 2G, found the natural defects exist in the independent development stages, the importance and necessity of mobile customization as well. Take care of the present situation, the essay construct three modes about mobile customization by telecom: brand-image customization, business application customization and fully customization; According to business application customization mode, build profit distribution models on the R&D of Operators and terminal of manufacturer in different leading ways. With the above research results, this paper gives some suggest or strategy to operators, SP and terminal manufacturers in their future development. Finally, the paper summarizes the main conclusions and research prospects.