Research On The Game Of Strategic Alliance Partner Selection And Management Of Cooperation

Since the 80s of the 20th century,with the continuous growth of our business development,corporate strategic alliances more and more favor by many pro-business,By many domestic and international theory and case studies, the failure of major strategic alliance partner of choice due to unreasonable, and the establishment of alliance management is not appropriate within the Union.In this paper, through the Strategic Alliance Partner of the relevant factors and mechanism of choice, based on economics and management in basic theory, mainly to qualitative analysis and quantitative Kehua, game ideas put forward based on Strategic Alliance Partners of the three model selection criteria:Strategic alliance partner selection based on cost-benefit model; On Strategic Alliance Partner Selection Process model; through the analysis of these two models based on the costs and benefits derived from corporate strategic alliance partners in a win-win model. Secondly, on the one hand proposed Strategic Alliance Partner of risk management policies, for different risk types, mainly yes both of Property Rights and technology, put forward different risk management strategy; On the other hand proposed strategic alliance affect learning factor model of borrowing system theory of the analysis method, the appropriate management strategy.This article includes seven sections. The first part is the background of topics, significance, research contents and methods; The second part is a Strategic Alliance Partner and a basic overview of the internal management of theory; The third part is the strategic alliance partner selection process described, mainly from characteristics of partner selection, partner selection factors, several aspects of partner selection mechanisms are introduced; The fourth part is to establish a Strategic Alliance Partner of the cost-benefit model; The fifth part, the establishment of a Strategic Alliance Partner Selection game model; The sixth is the analysis of co-management of enterprises, mainly from the risk management and learning management are two aspects of strategic alliance management, business analysis; The seventh part is the conclusion and outlook.