Research On Chinese Jounalists’ Occupation Consciousness Changes Since The Reform And Open Policy

In the study of Chinese journalism, journalists’ career awareness research is relatively weak. They are too personal and micro, the research of organization and structure appeals more attention.However, the research of career awareness will do good to observe the social organization and macro structure impact to individual from the "individual action".This article’s subject is Chinese journalists’ career awareness, to discover the evolutionary path of Chinese journalists’ career awareness, together with exploring the regularity and dynamical mechanism of career consciousness changes.The method is separating time after reform and opening up into3periods:the early market economy period (1978-1992), the market economy development period (1992-1998), depth of the market economy (1999-present).Then select representatives of reporters, analysis its career awareness, and place in the3side interaction framework of his(her) country, journalism and markets. Comparing with occupational sociology theory from the viewpoint of occupational autonomy. The study found:The early market economy period (1978-1992):the Cultural Revolution plunged the country into crisis of legitimacy. The country pursues economic modernization reform to prevent political changes, but the reforms under consensus also exists controversy. The journalism reforms by news, supporting for the reformist political reform to enlighten, but end up with1989event. After the market economy fully implemented in1992, ideological state legitimacy transferred gradually to the economic performance. The country focuses on market economy, shifting from the political enlightenment. This solves the political crisis and also fight to regain control of the operational autonomy of journalism. In this period, representatives as Liu Binyan, Fan Yunfang, Zuo Fang, Fan Jingyi and An Gang, being the sky and the conscience as Confucian intellectuals; advocating holographic-type neutral report; breaking the unspoken rules; the "three-close" logical as statesman; the journalism practice’s characteristics of highlight the reader’s survey, showing the breaking the traditional position of mouthpiece, showing the intellectual’s career awareness of the participation in politics.Development of the market economy period (1992--1998). In the countries under the auspices of the comprehensive development of the market economy, news industry development into win-win competition. National Journalism management gradually developed a set of "General line of reform and opening, and combat bourgeois liberalization and market economy third system" the hegemonic discourse; and journalism is the development of a "market-driven media professionalism, intellectual tradition of the mass line of the party and the State, and the fate of three-laden language resources for marketing "to replace" tactics provide a rationalized explanation. This period of time, based on Lu Yue, Sun Yusheng, such as Chen Meng and Qian Gang, represented by journalists, a return to common sense, to change TV voice, respectively "heads-up"humanity and advocated "tell Mutt" news argued that showcases traditional scholar on governance, the party’s mouthpiece to the occupational awareness of speech transfer trend.Deep development of the market economy period (1999-present). The late90’s, countries to stop financial support for journalism, journalism became an independent business, among other things, subjects of market competition. As circulation, advertising, and intense market competition, financing of social capital into media encounter structural obstacles, a crisis of survival period of the news business into a zero-sum game. National gradually acquired a set of media industry development and political governance techniques, the news industry has to take into account the survival, development and issue their own interests, moved closer to the governments in power. Market assessment and enterprise management leading to survival logic, makes journalists labor alienation occurs, followed by information workers, employees, and other identity. This paragraph time, to Hu, and Wang Keqin, and Chai Jing, for representative of reporter and to South weekend under reporter for core of professional community, respectively to practice line news professional doctrine, and "grilled manure people" of citizens position, and seeks to "saw" people and based on shared "illustrates and reflection" discourse of professional community, career features, show out in market survival and national governance of caught in the, to news professional doctrine of career consciousness for demands of professional development posture.Overall, occupational awareness of Chinese journalists in different historical periods of living in diversity, but there is also a tradition of the party’s mouthpiece and scholar on politics and gradually to the professionalization and specialization direction change of trend. Career values of shift, is national, and news industry and market three who relationship evolution and journalists career consciousness changes Zhijian interactive of core, career consciousness changes of external motivation is, marketing context Xia national and news industry around career autonomous sexual of game; inner power is, national with marketing gradually established of hegemony discourse and development out of governance skills, makes reporter in survival logic considerations Xia, constantly will ideal fall of reality for value within of of results.