| With the rapid development of information technology, as a new publishing model, digital publishing has been more and more widely spreaded and accepted. Though the rapid popularization of digital publications, traditional publishing industry still has its irreplaceable advantages and development space, and plays an important role in the publishing industry. The symbiosis model of the publishing industry is the mainstream form. The different publishing industry learns from each other in the management process. All above, in a certain period of time, digital publishing and traditional publishing will complement each other and coexist for a long relationship and the new model will be the mainstream form in a foreseeable long period.At present, many scholars have put forward many constructive advices to the supply chain of publishing industry, which mainly focus on supply chain of the traditional publications, the research on the traditional publishing industry is still in its infancy. But the scholars haven’t explored the combination of traditional and digital publishing industry yet; the combination of traditional publishing industry and digital industry is the trend of publishing industry. At present, the combination of the publishing industry supply chain mode doesn’t have a good solution. So this dissertation will explore the the supply chain model of traditional publishing and digital publishing under the symbiosis mode furtherly, and pursue multi-target, multi-dimensional optimization.This dissertation deals with the symbiosis mode of digital and traditional publications through the view of cross media, develops a model for supply chain’s coexistence form, and makes a simulation of coexistence mode of supply chain. In addition, by means of the simulation and optimization of the main issues of supply chain, this dissertation puts forward solutions to improve the supply chain’s efficiency and achieve the purpose of adding value to the supply chain. Finally based on the solution, this dissertation develops a supply chain management system for a press, and the result effectively supports the above theory and modeling research.This paper mainly innovation work is outlined as follows:Firstly, according to the real status of the publishing industry and the supply chain management, this dissertation scientificly proposes and study the supply chain and related theroy of traditional publishing and digital publishing coexistence mode. Secondly, combining the characteristics of digital publishing industry and the traditional publishing industry from the view of the across media publishing, this dissertation summarizes the basic characteristics of coexistence model of supply chain in publishing industry, then models the symbiotic mode of the publishing industry supply chain and optimizes the model under multi-objective conditions. By using ExtendSim simulation software, the dissertation makes a comparison between the traditional mode and coexistence model’s simulation results. The optimized model has high convergence rate which indicates that model is reasonable and the accuracy is higher.Finally, this dissertation adopts the same modeling language to design supply chain management system. This system embodies the coexistence model supply chain management concept, strengthens each node of the supply chain information sharing, and promotes the symbiotic mode of business process cooperation and optimization, effectively enhances the efficiency of the entire supply chain under the multi-objective conditions. |
