Research On The Institutional Arrangement And The Reforming Path Of Chinese Media Reformation Under The Background Of Cultural Systems Reformation

Media development is largely of the media properties developing and functions expanding. View from the media properties, media development, to some extent, is always connected with certain relations of production and has something of distinct political and ideological characteristics. Viewing from the media functions expanding, media development must keep the same direction with the productive forces while not transcending the actual level of it. In another way, the development of Chinese media is also interrelated with specific politics, economics, cultures and society of China and has distinct Chinese characteristics.Chinese media system reformation is mainly the adjustment of media productive relations and emancipation of media productive forces. The division of power and distribution of interests, as core issues of institutional arrangement, are also something of important topics during the progress of media developing and its institutional framework designing, which inevitably involving relationships adjustment and balanced benefits allocation among different media stakeholders. In this sense, Chinese media system reform is not only an improvement of democratic political systems and an innovation of market economic systems with commanding influences, but also a great campaign of culture revolution and media public welfare improvement. From the special national conditions of socialism with Chinese characteristics, as an organic organization embedded in social system structure of each field, the media exists both as important producers of cultural content products and information services and consumers of resources and environment elements; at the same time, it also exists as a largely decomposer of public crisis and social conflicts. Such diversification of the roles and functions of media promotes a kind of special relations of interdependence, checks and balances, competition and symbiosis cooperation between the media and other social structural organizations and interest parts, and presents different social niches by energy exchanges and elements circulations. Facing such multidimensional and complex relationships, the media systems just act as rules of the game among media, government, society and the public, and construct something of incentive and restraint mechanisms of interaction, communication and exchanges between media and other interest stakeholders from fields of politics, economics and society. Therefore, media system reform is far from a simple equilibrium problem of the game among government, media and public society and a problem of media policies models conversion, more important is that it is about correction of media institutional arrangement and return of media values based on media systems reform and mechanisms innovation.As important producers of cultural products, suppliers of public services, main culture carriers and communication channels, and important social forces of public cultural service system building, media is not only an organic part of culture and under the statute and guide of the cultural systems, but also forms a kind of relationships of individuality and generality. The research of the dissertation mainly focuses on media systems reform starting from the logic of problem investigation based on such general relationship under the circumstances of cultural system reform. Mainly using the methods of document research, historicism and comparative analysis, and based on related research status and achievements of domestic and international media systems, some critical media concepts including system supply and demand, system selection and preference, and media systems and reform path have been defined; and at the same while, some new institutional economic researching paradigm about system evolution and institutional arrangement affords salutary lessons on research of Chinese media system framework designing, real environment and institutional basis, cultural system foundation of media system selection and arrangement and the connected policy evidence and theoretical basis in the context of cultural system reform and some relative media systems supply; in another way, some philosophizing and speculative research methods have been invoked here to inspect basic logics, reform paths and encountered systematic dilemma of Chinese media system reformation under the background of cultural system reform, so as to make those issues and causes clear which reflect value deviations of Chinese media system arrangement from targets of system designing of cultural system reform; then based on nourishment of multi-disciplinary theories including Evolutionary Game Theory, Resource Dependent Theory, Contingency Theory, Environmental Selective Theory etc., social significances, effects and system framework designing of Chinese media system reform have been considered from system selection logics, value orientation of institutional arrangement, reforming impetus convergence, segmentation of different weight coefficient for institutional decentralization and balance thought, and so on; besides, a further thing is to explore effective reforming paths and models of media system arrangement and its all-round value return, so as to promote and support a sound and new setup of orderly, rational, dynamic, harmonious and socialized media systems supplying. Research of the dissertation mainly focuses on the basic logics and paths of Chinese media system reformation and practical mechanisms innovation to carry out the whole research framework. Firstly, through comprehensive analysis of causes of media system reform, real pressure media coming across while developing, and reforming forces being relied on during media system innovation, to make it clear for those difficulties and obstacles which may delay the progress of Chinese media institutional arrangement improving. Secondly, to classify these issues, problems, contradictions and dilemma occurring with media system reforming, and to use problematic thinking method to analyze and design the concrete reforming process of media systems, so as to accurately grasp the targets and core essence of media institutional arrangement. Thirdly, based on further analysis and risk assessment of dilemma and restrictive conditions confronted by China’s media system evolution and reformation deepening progress, to design the reform scheme, demonstrate reform measures and choose possible action strategies. Fourthly, based on evaluation of reforming scheme and reforming paths of media systems from aspects of reforming logics, value orientation and decentralization of systems, to furtherly clarify feasible paths and law of design, adjustment and innovation of Chinese media systems. In addition, on the basis of the above research review and reflection, some existing problems and deficiencies of the study in the dissertation have been pointed out, so as to provide some strategies and suggestions for related future research. Lastly, through such self-discipline and utmost effort of this PhD. Dissertation research, the basic trend of Chinese media system reform have been evaluated and predicted as objective and rational as possible, hoping to accumulate useful theoretical resources for China’s media system improvement and to deepen the reformation of cultural systems in a sustainable way.