The Research Of Newspaper Commentary On WeChat Public Account

Due to the continues development of Moblie Internet technology,the real-time,diversity,interactivity and other aspects of Mobile Internet hav e made a big breakthrough.As a result,the higher information desire of a udience has been met,and the society is truly connect anytime and anywh ere.At the same time,as the realm of mobile terminals,Wechat gradually become the main channel which audience access to information because of the huge user base and platform advantages.In the new era,the traditio nal newspaper commentary is faced with the dilemmas of losing large au dience.How to keep moving,how to continue its communication ideas in new era,how to guide the value of audience,and those become inevitabl e things to consider for themselves.Nowadays,WeChat Public Account p rovide a opportunity for newspapers to catch up Moblie Internet,and the are some newspaper have a Wechat Public Account which can expand the news comments,such as "People's Daily Overseas Edition","Beijing Ne ws","Beijing Youth Daily",and so on.The news comments of newspaper of We Chat Public Account became a new public opinion territory with th e huge influence.It can provide useful theoretical and practical reference for further development of new comments of newspaper in new era to stu dy of the characteristics of the original.In order to promote the development of this new commentary,this paper selects three most influential and representative WeChat Public Accounts: "Talkpark","xiake_island" and "xjb-feiteng".And sums up the writing characteristics of the news commentary of newspaper which is most suitable for the WeChat Public Account,by observing the characteristics of their news commentary,comparing and analyzing the inherent reasons and advantages and disadvantages of the respective characteristics.The detail characteristics as following: the title,taking into account the efficiency and individuality;topics,according to their audience needs,the public account positioning and newspaper media resources to form a unique competitive edge;opinions,good at doing judgments based on the factual;Language,replacing the serous with a more relaxed,humorous,fun to express the language and manner of expression.These characteristics fully proved that the news commentary of newspaper on WeChat Public Account as far as possible to be useful,good-looking,attractive.This is the inherent requirements under the new era of the law of the spread and market.