The Trend Of Taiwan’s Sport Strategy From The Perspective Of SWOT

The Trend of Taiwan s Sport Strategy From The Perspective of SWOTCombining sports and tourism will not only be a good stimulant to the economy, but also establish sports playing as a recreational activity. Observing from a global view, the integration of sports and tourism has unmistakably become a main stream in the tourism industry. Governments and private enterprises all over the world are promoting this type of tourism. Due to the increasing demand for recreational sports entertainment, the promoting and developing of tourism and leisure industry has become an important part in the development of tourism in Taiwan, and great effort has been devoted to developing methods that will integrate resources and leisure industry to turn them into the elements of sport-tourism industry in TaiwanThis research is mainly based on the perspective of SWOT (Strengths, Weaknesses, Opportunities, and Threats). We attempt to find out the unique attractions of Taiwan’s leisure industry and gain a deeper understanding of the strategy of sport-tourism industry through in depth interviews with people who has administrative authority and practical experiences.This research shows six main potential development paths for Taiwan’s sport-tourism industry. First, establish a central headquarter.develop policies that are precise, complete, and clear. Second,establish a database for details of the sport-tourism system. establish a system of professional sport leisure instructor. Third, strengthen the bond between marketing and practical courses. Fourth,promote diverse development that will increase the demand for tourism use the power of private units to train volunteers of sport-leisure activities.. Fifth, all developments should be based on the unique features of Taiwanese culture. establish a hardware system that’s convenient. Last, improve interaction and communication between Taiwan and China.Hopefully, this research will provide government and private departments with information and guidelines on promoting the sport-tourism industry. We also hope that this research would make contributions to the improvement of the interaction between Taiwan and China.