A Study Of Countermeasure And SWOT Analysis On Bicycle Tour For College Students In Ningbo

In the ending of the 19 th century,bicycle tour was appeared and further developed in some developed countries in 1960 s.After bicycle tour coming to Chinese mainland,college students has been playing an important role in its development.More and more Chinese people join in the bicycle tour owe to preferential policy in related business and reasonable structure of some corporation in bicycle business.Insiders predict that bicycle tour,after the outdoor activity marathon,will boom in China.This paper takes the status quo of bicycle tour in colleges and universities in Ningbo as the research object.Firstly,the related concepts and research of bicycle tour,the development process of bicycle tour in Ningbo and the tourism resources of Ningbo are collected and analyzed through Documentary Analysis.Secondly,based on Interview Survey,bicycle operators and bike rental operators are interviewed.Thirdly,through Questionnaire Survey,the author,aiming to bicycle tour participants in universities of Ningbo,did a survey from several aspects such as demography,tourism decision-making,spatial behavior,travel preferences.Finally,with SWOT analysis and mathematical statistics,this paper makes a systematic analysis and research on the strengths,weaknesses,opportunities and threats of bicycle tour in universities of Ningbo.What's more,this paper points the countermeasures of cycling tourism development in universities of Ningbo,and gives the conclusions as follows:1.We should strengthen the publicity of cycling culture;2.We should perfect public service system and improve the element of bicycle tourism;3.We need to speed up the construction of industrial system,building special tourism products;4.We need to strengthen safety education and promote the rational consumption;5.We should focus on the personnel training of cycling tourism and the construction of bicycle association in universities;6.Popular riding events and riding activities should be held regularly;7.The sanitation should be highly promoted.