The Study On Insurance Corporate Social Responsibility In China

With the deeping of the reform and opening up, China insurance industry developed greatly in the next nearly thirty years and has made significant achievements. Although China Life Insurance Company Limited declared the first report of corporate social responsibility in insurance industry till 2007, China insurance corporate social responsibility have made notable achievements, which focus on the following aspects:Firstly, insurance companies based on the insurance mechanism, played an important role as "economic booster" and "social stabilizer" through effective insurance cover and timely indemnity; Secondly, insurance companies taked part in social management positively, developed liability insurance vigorously, constructed the health care system, carried out traffic safety and public security management by assiting the government, builded harmonious socialist society. Thirdly, insurance companies developrd rural insurance overall, improved rural insurance service system, construed new socialist countryside; finally, insurance companies devoted to the public welfare, returned to the society actively, established charity foundation, aided the poor and the disaster victim.Despite the great achievement, it should be noted clearly that, either for recognition degree and implementation effect, China insurance corporate social responsibility still existes deficienvy. Firstly, As a new thing, The two leading insurers, China Life Insurance Company Limited and China Ping'an Insurance Group, publicly announced undertaking social responsibility last year. It is at the starting stage for China insurance corporate social responsibility. Secondly, it is unbalanced that insurance company undertakes social responsibility. Most minor insurance enterprises have no time to attend to social responsibility under double pressure of capital and survival; besides, they considered in the wrong perspective that what they undertake social responsibility will lower company's exist value, and ignored the good social image gained from undertaking social responsibility as well as the enhanced core competitiveness in the long time; Thirdly, some insurance companies are "forced" to undertake social responsibility, sush as the pressure of functional department or public opinion. Others lag behind the big insurers in action, which undertaken corporate social responsibility with herd behaviour, short time action and unclear target.Theoretically, many researchers who studied on corporate social responsibility have made a lot of fruitful achievements. However, there is few materials of insurance corporate social responsibility particular in domestic academic field, and so almost no articles talking about related system, and innovation. Therefore it is valuable in academic and practical field to develop the study of insurance corporate social responsibility.Thus, this thesis selects insurance corporate social responsibility as the research object, arounding the essence of insurance corporate social responsibility, in the perspective of interdisciplinary, based on the.economics, finance and insurance and statistics theory, using empirical analysis, case studies, comparative study, quantitative studies as the main methods, to explore the related issues of insurance corporate social responsibility from the academic and practical view. The research process is summarized as folloes:firstly, to present the origin of insurance corporate social responsibility, providing a sound base for the following analysis; secondly, to further describe the development and status quo of overaeas insurance corporate social responsibility, and to get the essence of their successful practice; thirdly, to construct the framework between China insurance corporate society responsibility and performance, and to analyse thoroughly the differentiation for China insurance corporate society responsibility; finally, to present the policies and measures which help optimize the system.The thesis is composed by eight chapters. The main content of this thesis is arranged as follows:1. Introduction. In this part, the author summarizes the background and significance of this thesis, methods and main content. After reviewing the literature of corporate society responsibility and related issues, the author proposes the innovation and outlook of the study.2. The premise analysis of insurance corporate society responsibility. According to the target and contents of the study, the article defines the concepts of corporate society responsibility, insurance corporate society responsibility and other related issues, by carding the corporate society responsibility. Furthermore, it summarizes the theoretical research tools.3. The theoretical perspective of insurance corporate society responsibility. This thesis explores the relationship between insurance corporate society responsibility and profits, explains the voluntary factors, by using cost-benefit method. And then, It briefly analyzes the mandatory factors that insurance companies undertake social responsibility by using game theory. Finally, resting on welfare economics, it shows the principle, the boundary and measures of government intervention and insurance corporate society responsibility.4. The international difference of insurance corporate society responsibility. Due to differentiation of the level of economic development, the traditional culture system, and insurance development status etc, the development progress of insurance corporate social responsibility is not able to converge. This thesis summarizes the theory basis, the overall level, the evaluation standards, and promotion aspects of the insurance corporate society responsibility in developed countries and the developing countries, gets beneficial enlightenment by comparing insurance corporate society responsibility of two different types.5. The realistic situation of insurance corporate society responsibility in China. With the recovery and development of insurance industry, insurance corporate society responsibility also goes through development course step by step. This thesis summarizes the reasons of insurance corporate society responsibility in China. Onward, it illustrates industry difference of insurance corporate society responsibility. Above all, it demonstrates the achievement and deficiency of insurance corporate society responsibility in China.6. The necessity and constraint condition of insurance corporate society responsibility in China. Basing on theoretical analysis, This thesis summarizes the necessity and urgency of undertaking insurance corporate society responsibility in China. Meanwhile, It seeks the commitment mechanisms of insurance corporate society responsibility in China, by comparing between insurance corporate society responsibility and other related responsibilities.7. The empirical study of insurance corporate society responsibility in China. The empirical study of relationship between insurance corporate society responsibility and finance is very important to theoretical research. This thesis devises the system of evaluation. And then, it tests overall level of insurance corporate society responsibility in China, by using the related datas. Furthermore, based on structural analysis, it illustrates the incidence of insurance corporate society responsibility because of enterprise scale, enterprise growth stage and enterprise finance.8. The policy position and suggestion of insurance corporate society responsibility in China. In order to improving insurance corporate society responsibility in China, the most important thing is that we seekes efficient method. This thesis put forward the objectives and principles, constructes the governance framework of insurance corporate society responsibility. Meanwhile, it studies the internal and external supports.The progress and creation of study made in this thesis are mainly reflected on three aspects:Firstly, as the attention raise of insurance corporate society responsibility, many studies have paid great concerns to this topic and made fruitful results. However, there is few materials of insurance corporate society responsibility in domestic academic field, and even the term has never been defined. For this reason, this thesis selects insurance corporate society responsibility as the objective, and put the insurance corporate society responsibility into the financial, economical paradigm, the thesis have broken through the existing material limitation through replacing traditional way to improve the insurance corporate society responsibility with a new way by adopting many theories.Secondly, Study on boundary and other related conclusions of insurance corporate society responsibility. 1) This thesis explains the voluntary factors, by using cost-benefit method. 2) It analyzes the optimal selection of insurance companies baseing on trilateral game of insurance company, government and society. 3) Resting on welfare economics, it shows the boundary and measures of government intervention because of exterior positive in insurance corporate society responsibility.Thirdly, Study on relationship between insurance corporate society responsibility and finance. 1) This thesis devises tentatively system of evaluation of insurance corporate society responsibility by summarizing the related materiales; moreover, it calculates the points of insurance corporate society responsibility. 2) This thesis emphasizes influence of insurance enterprise finance in consideration of insurance enterprise scale.