| This papers is based on the contemporary to study the corporate social responsibility(CSR). In the exposition,the interception of some valuable cross-depth analysis and exploration is used.Expecifically, this article is divided into four parts, each part may be independent, but on the whole it has a very strong logic. This article also seeks to form a unique research lines in this field into a formulation of the statement.In the first part of the preamble, the main issue on CSR and its background , the research about basic CSR are introduced and then the theoretical and practical significance of study on CSR is discussed.The second part is an overview of CSR, focused on the concept of CSR, the nature, content and other issues. Of course, scholars have not yet formed a unified understanding, and the argument here is exploratory, to be further refined.In the third part, clarify the need for CSR mainly from the theoretical perspectives and practical dimensions. And the three components of the economics, sociology, ethics and CSR are of more close relations. On the economics perspective, the article analyses the major commitment of CSR to the long-term development of enterprises; On the sociological perspective, based on enterprise "social" role, analyzes the obligations to the community assumed by enterprise as a "social" person; On the ethics perspective, discuss that enterprises assume social responsibility is inescapable moral demands from the perspective of corporate ethics. And analyses the reality of CSR mainly from the following three angles:the development of our current market economy, the proposition of strategy of building a harmonious society, the need for enhancing enterprises' own competitiveness.The last part analyzes and summarizes the current performance and causes problems of our corporate social responsibility. In view of these problems and causes , then propose our current building for CSR and the concept of thinking from five aspects. |
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