The development of mior grain crop industry plays a significant role in food security, improvement of food structure, increase of farmers'income, alleviation of rural poverty and promoting of land availability for agricultural use.The mior grain crops distribute widely in China but their dominant production areas depend on different varieties. mior grain crops are produced extensively so that both the sown area and total yield are decreasing. However, the average yield has been improved though they are less than that of major grain crops.The advantages of variety and quality of mior grain crops basically took shape in China with certain capabilities for scientific technological research and development and extension, but the cost-benefit ratio of production is relatively high. With favorable policy support at local government, a production base with designated size has been formed in some areas and a production mode has taken shape.The raw material resources are very rich for mior grain crop processing industry. At present, a processing industrial layout basically took shape with leading enterprises and production bases as the center. Science and technology plays a vital role in the standardization of processing industry. However, due to the weak in capacity of research and development of enterprises, the processing level is low with very few varieties for deep processing.The analysis on the sales of mior grain crop shows that the demand potential and consumption consciousness remain to be developed despite of a bright future for the mior grain crop market. The export of mior grain crop in China is increasing due to the competitive price and quality, but mainly raw grain with few high value-added products.The investigation done for farmers who produce mior grain crop in Shanxi province shows that the purpose of mior grain crops production is mainly to meet both the requirements of own consumption and marketing profit. With the increase in production area, the motivation to meet own consumption requirement decreases while the pursuit for cash income increases. However, profit in mior grain crops production contributes less in farmers'income so that the farmers would not like to produce them. 15 factors influencing farmers'behaviors are analyzed through Logistic regression model. The results show that both the selling price and the difficult-easy degree of mior grain crop in the market significantly influence farmers'production willingness. The support policies coming from government, favorable farmland condition, low production cost and crops rotation all have positive effect in promoting mior grain crop production.Questionnaire for city consumers has analyzed through Logistic model. The results show that the possibility in consuming mior grain crops increase with the improvement of household income, the old consumes more. However, the consumption price is a sensitive index, the higher the price is, the lower the consumption willingness is, vice versa. The knowledge of consumers in food nutrients is direct ration to the purchasing willingness. The consumers who stress taste mean they seldom buy it. Promotion is an effective way to strengthen the consumers purchasing willingness. the ready availability for mior grain crops also effects consumers'mior grain crops consumption. That the consumption income elasticity of consumers at all levels are bigger than 1 show that the consumption trend of mior grain crops increase with the improvement of income. During the mior grain crop industry development, the problems remain there including the aging of varieties, the backward in cultivated technology, the shortage of input, the unsoundness of industrial system, the weakness in marketing development, the low levels of scientific research and development, the lagging standardized production system, the lack knowledge for the importance of mior grain crop development and inadequate policy support and so on. The proposed policy suggestions are as follows: to strengthen the innovation ability of mior grain crop industry science and technology, establish the standardized production base, make use of brand strategy, enhance marketing strategy, reinforce policy support and fully develop industrial organization. |