Study On The Operating Model Of Logistics Park Based On The Game Theory

The logistics parks of our country have existed for twelve years till now, and many problems have been exposed with the great achievements. The investment and financing structure are unreasonable, because the loans from bank take large proportion in the development capitals of logistics parks with less using the social and foreign capitals, in existence of the financial risk. The vacancy rate of Logistics Park is over high because of lacking the market investigation and research before the construction, as a result, the logistics parks are difficult to be accepted by the market. The vertical structures of clear levels are not forming in the logistics park management. The government focuses on dealing with the programming, investment and construction of Logistics Park, but they ignore the management system. The profiting methods are single, and profiting ability are low, the logistics costing of the regional corporation is not decreased, meanwhile, the competition capability of the regional corporations and industries is not increased, so the local economics development are not accelerated. Although the domestic operation of the logistics park are able to draw lessons from the successful experiences of the foreign logistics parks'operation, it is still in the process of exploration, thus the domestic operation mode of logistics park should adapt the regional economics development and full of Chinese characters.This paper chooses operation mode of Logistics Park as the study object and usees systemic analysis method, analyzing the existing problem of the logistics parks' operation, studying the operation mode's functions of Logistics Park, describing the conception and connotation of operation mode of Logistics Park. The researching achievements are as below:(1) The paper builds the investors' relations model of Logistics Park's investment mode based on the Game Theory. Using the theory of "static game of compete information" to analyze the investing motivation and psychology of the government and corporation by taking the infrastructure and equipment of Logistics Park as the research object. It verifies the investing categories of government and corporation to make sure that the capitals of government and corporation are used in the appropriate investing object separately, and distribute capitals effectively to avoid the unnecessary waste and pleonastic construction.(2) The paper proposes to use the PPP (Public and private partnership) mode to invest and develop the Logistics Park, and analyze the types, characters and applicability of PPP mode in the logistics park exploitation. Design the integral and separated mode of logistics parks exploitation. Improve the "bargaining" model of Game Theory to build risk-sharing models of the PPP mode. Discuss the situation of many participators and multi-stage, and analyze the feasibility of PPP mode and strategy of taking on risks in the construction of the logistics park. Then, allocate the risks of the exploitation between cooperation and government rationally.(3) Using the "Supervising Game" theory to build the "Game model of service quality", propose how to solve the problem of uneven service quality which provided by different logistic corporations in the same logistics park. Taking the "Principal-agent Theory" build the "Game model of price regulation" to make the managers of logistics park able to supervise the service charge of the inner logistic companies. It is helpful for manager of Logistics Park to supervise the inner logistic companies and improve the service levels, and increase the market competitiveness of the logistics park.(4) Delphi Method, Analytic Hierarchy Process and Fuzzy Comprehensive Evaluation methods are used to build the profiting capability hierarchy--fuzzy evaluation model, using the relevant indicators to distinguish the logistics park's profiting model in order to find out the suitable profiting model which adapt to the development of logistics park.The investment model, management model and profiting model of Logistics Park which put forward by the paper are able to provide lessons for selecting the operating model, and have important practical significance on the healthy development of Chinese Logistics Park.