Study On Mechanism To Build Up The Enterprise Competitive Potential Based On Resource Energy

The'potential'is one of the most important concepts in Chinese traditional strategic thinking. To gain success in competition through seeking strong'potential'is not only a very important logic in Chinese traditional competitive view, but also an important competing mode for enterprises, especially for Chinese enterprises. However, although many enterprises follow this logic in their operation, the actual model varies from enterprise to another, and lacks of regularity. The main reason is limited research on the meaning and internal mechanism of seeking'potential', which leads to unclearly and non-systemic understanding of it. To succeed in using the'potential', enterprises have to firstly solve the above problem. Furthermore, to solve this problem can provide guideline for enterprises'competitive practice. And also, it can contribute to the development of enterprise strategic management theory.The'potential'is proactive accumulation of related resources, is the prior matting before competition, and is the strategic investment of enterprises. Begin with the analysis of basic concept and based on the understanding of the energy essence of'potential'and the energy attribute of resource, this dissertation combines the'potential'thinking with the dominative view in modern western strategic management theories to make elementary systemic analysis on the enterprise strategic view based on enterprise competitive potential. The contents include the meaning, the formation, the building, the evolution and the using of enterprise competitive potential. The object of this dissertation is to provide an effective, forward-looking, and dynamic tool for enterprise's strategic management practice.The main contents of this dissertation have four sections. The first section mainly analyses the meaning and its recognization of enterprise competitive potential from the resource energy perspective, and gives a basic study framework of the enterprise competitive potential from the perspective of resource energy accumulation. This section is stated in the third chapter . The second section analyses the mechanism to build up enterprise competitive potential based on resource energy accumulation. This section is the core content of this dissertation, shown in chapters 4 to 6. The third section mainly focuses on how enterprises can effectively use the enterprise competitive potential which had been built up, included the seventh chapter. The fourth section is to use the main idea and results of this dissertation to analyse real problem, included the eighth chapter.There are 9 chapters in this dissertation. Chapter 1 is the introduction and Chapter 9 is the result. Other chapters arranges as follows:Chapter 2 summarizes the relevant former literatures. Researches in six aspects has been discussed: the strategic option theory, the resource-based theory, the researches from philosophy view, the field-potential theory, the strategic theory and the enterprise's potential building theory.Chapter 3 studies the meaning and its recognization of enterprise competitive potential from the resource energy perspective. Firstly, the new content of enterprise competitive potential is analyzed from the angle of resource energy with the new definition and shows its specialties of management and competition. Meanwhile, the origin and the logic of its formation are analyzed with the results indicating that the enterprise competitive potential is formed though the proactive accumulation of resource energy. Further discussion also has been conducted regarding the relationship between the platform formed by the accumulation of resource and enterprise competitive potential. Based on these studies, a systematic framework to analyze the building of enterprise competitive potential has been build. This framework involves such aspects as recognization, process, timing and flexible fit and covers factors including consumers, competitors, resource management, leverage, entrepreneurship, competition strategies and value creation. Secondly, how to recognize the enterprise competitive potential is analyzed and a basic evaluate model is constructed. This provides a premise of recognization for the building of enterprise competitive potential.The chapter 4 studies the building process of enterprise competitive potential oriented by resource energy accumulation. At first, the research of building of enterprise competitive potential in single period is conducted and the mechanism is explicated from object orientation, basic motility and formation process. The result shows that the building of enterprise competitive potential should take creating customer value space as the objective, Meanwhile, in the formation stage, enterprises should to gain energy through the ways of acquirement, release, consolidation, reorganization. In the leveraging stage, enterprises should to realize the transfer from the enterprise competitive potential to the profit by their competitive strategies. This is a systematic program in which the entrepreneurship plays an important role. Secondly, the building mechanism in multi-period is discussed. Focusing on the diminution of enterprise competitive potential in single period, the cause and the rule of this phenomena is studied and by using the theory of niche, the way of estimating the diminution of the enterprise competitive potential is explored with four kinds of evolution models to eliminate the diminution phenomena.Chapter 5 studies the optimal timing of the enterprise's resource energy accumulation. By introducing the point of real option, the option nature invested by accumulation of resources is analyzed. On this basis, analysis have been conducted regarding the optimal timing selection of investment and influence to the final results by multiple factors when considering the situation consisting one resource, two kinds of resources and one resource but several competitors. The results show that in the resource energy accumulation process, comprehensive consideration of timing and situation is necessary. Invest earlier or fast would not be good and sometimes, waiting for good timing could be more advantageous for development in long term.Chapter 6 studies the flexibility fit of the enterprise competitive potential's energy accumulation in uncertain environment. By introducing a middle variable of flexibility and using the option viewpoints, the mechanism of creating strategic flexibility during the process of the resource energy accumulation of enterprise competitive potential is discussed. The study indicates that the strategic flexibility comes from the increase of option range which brings by the energy accumulation invest actions. Afterward, on the standpoint of right flexibility, the optimal paths to increase the resource energy accumulation of enterprise competitive potential under uncertain environment are explicated. Finally, the influence of the proactive of the enterprise competitive potential's energy accumulation to the strategic flexibility level is discussed and the conclusion shows that it favors enterprises under uncertain environment.Chapter 7 studies the principles of applying enterprise competitive potential energy. First of all, the micro-mechanism of the using of enterprise competitive potential's resouce energy is discussed. A model of enterprise competitive potential energy is established including three sub-system: enterprise competitive potential system, enterprise competitive tactic system and the customer value system. Secondly, how to improve the effect of the using of enterprise competitive potential's resource energy is introduced. The results show that the escalation of match degree between the enterprise competitive potential system and the customer value system is pivotal. The factors which influence the match degree are then discussed. In the end, the models to using the enterprise competitive potential are analyzed.Chapter 8 uses the view of this dissertation to give the concrete examples. Firstly, Haier Corporation's development inmulti-period and Intel Corporation's development in CPU industry are anlysis based on the standpoints of this article. Then, based on the conclusions of this dissertation, several suggestions are brought forward for the management of Chinese corporations regarding the failure of brand asset establishment.In the frame work of resource energy accumulation, this dissertation explores a series of basic theoretic issues about the enterprise competitive potential's building in a fundamental and systematic way. The innovative points include:1. From a new angle, it explicates the accumulation and the release of enterprise competitive potential deeply and comprehensively. As a break through to previous framework focusing more on the enterprise principle part than the other parts, this dissertation defines the new concepts of enterprise competitive potential and resource platform from the perspective of energy, establishes the theoretic framework by analyzing the building of enterprise competitive potential from resource energy perspective, brings forward the point of view that the enterprise competitive potential is the proactive accumulation of resource and its energy. By integrating the related views in the resource-based view, the capability theory and the dynamic capability theory, this dissertation fundamentally and systematically reveals the process mechanism and the value creation mechanism of the enterprise competitive potential's building. Meanwhile analyses is given regarding the optimal timing, the flexibility fit of the enterprise competitive potential's resource energy accumulation and the energy using of this accumulated energy. It also shows a new attempt to combine the management theories from the west and east to better understand explain enterprise behavior and strategies.2. Considering the dynamic characteristic of the resource energy accumulation in the enterprise competitive potential the concepts as resource niche, resource fitting degree and fitting depth are defined by using the theory of niche and releveant method of analysis. It also builds the eevaluation methods for the enterprise competitive potential's diminution and gives the model to eliminate the diminution phenomena of the enterprise competitive potential.3. By introducing the option theory, the optimal timing of enterprise competitive potential's resource energy accumulation is studied. This offers a quantitative foundation for enterprises to accurately manage the resource energy accumulation and enriches the research tools of the enterprise competitive potential.4. The view of strategic flexibility is introduced. How the resource energy accumulation of enterprise competitive potential obtains the flexible fitness in uncertain environment is also considered. By introducing the option viewpoint, the flexibility creating mechanism of resource energy accumulation of enterprise competitive potential are analyzed with path to improve flexibility level and the influential factors.