Mechanism Analysis Of The Evolution Of Tourism Enterprises And Dynamic Management

The tendency of international competition being domesticand the domestic market internationalization becomes more and more obvious in Chinese tourism market. Then tourism enterprises face huge pressure because the competition scope unceasingly expands and the competition degree unceasingly enhances. To each tourism enterprise, there are avoidless things to adapt to the market economy environment, improve competitive ability, and enlarge survival space. Just like a life body, an enterprise not only pursues the scale expansion, the profit growth, but aslo needs continuous quality enhancement, and the ability to adapt to market environment strengthening. In other words, enterprise's development should be a comprehensive, harmonious, and the sustainable process. Enterprises should evolute drastically. Competition and cooperation both exist in and out of an enterprise. Co-competition relations are complex and changeable. There are cooperations in competitions and vice versa. How to seek the effective cooperation and pursue on the co-evolution are becoming the hot topic in the researcgh field of enterprises'development.The paper synthesizes several kinds of theories, knowledge and technologies to study the cooperative evolution of tourism enterprises. It analyzes the characteristics, the process and the mechanisms of cooperative evolution of toursism enterprise in a creative way, as well as the problems and barriers exsiting in the evolutionary process. Based on the game model of tourism enterprises credit, it designs one kind of promotion and restraint mechanism which increases the cost of uncredit, reduces the surveillance cost,a nd promotes enterprses'evolution. The paper also uses system engineering methods, such as the gray comprehensive evaluation method, the backpropagation artificial nerve network, to analyze and forecast the evolutionary performance, and then proposes the relative ways to realize optimized control and dynamic management. The main contents of the paper includes: (1) The analysis of co-competition relation and the co-competition strategic management; (2)The mechanism, the process and the law of cooperative evolution of toursim enterprise; (3) The comprehensive appraisal, the optimized control and the forecast of cooperative evolution of toursim enterprise; (4) Dynamic management of cooperative evolution of toursim enterprise.The research as well as the corresponding achievements of this paper have enriched the contents of Enterprise Cooperation Theory and Enterprise Evolutionary Teory. At the same time it has enlarges the applying fields of the evolution game model, the gray appraisal technology as well as artificial nerve network. What's more, it is also helpful to toursim enterprises make appropriate co-competition strategy to rein in co-competition relations, which make sure they not only win the competition, but aslo become strong and big in the competition; not only gain cooperative benefit, but aslo realize own evolution and the sustainable development in the cooperation.