Research Of Meger And Acquisition In Automobile Enterprise And It's Integration Strategies

As an important way of optimizing and scheduling the resources, the Merger and Acquisitions (M&A) has become more and more effective in the social economic activities. At present, there are many problems and characteristics in the merger of automobile industry in China. The research into such problems is of great significance to promote the development of Chinese automobile industry. The main researching object for this paper is the automobile M&A activities in the globalization economy and Chinese transforming from planning economy to market economy. There are mainly three problems which need to be resolved in this paper. First, how to evaluate and select the object companies; Second, the bargaining strategies; Last, the integration problems for the specific M&A.We have pointed out that during the automobile company M&A ,the fuzzy sets evaluation method is fit for the evaluation and selection of object company. The paper first established the evaluation system to the object enterprise with the multiple hierarchy evaluation system and evaluative method. The application of the model in three enterprises has shown that the Fuzzy Sets theory can effectively evaluate and separate the object enterprise, which provides an effective solution for the general evaluation of automobile industry in China.In the complete information dynamic, Game Theory is useful in the mergering activities since the different parts has different amount information and the dynamic process is then make each of them can watch the opposite side's strategies and then modify their justment. It tells us that accurately finding out the information and modifying the function during the Game is of great importance, if this can be used properly the opposite can be confused and we can exclude the unreliable result.The acquisition after the merger is key to the success of merger. This paper has conducted a research into the acquisition problem. The uniqueness of the M&A in Chinese automobile industry lies in the fact that most of the enterprises are state-owned, which is characterized by the planning economy. Therefore, more attention should be paid to the integration of its human resources and culture as well as the existence of the informal group and sub-culture. They should be properly guided in order to create a good atmosphere. At the same, preparation is needed for the integration of organization and human resources to form a common and correct value inside the object enterprise. As a result, a stable team of management and technicians is established to ensure the smooth transition.At presents, the automobile industry in China is developed at a fast speed with the emerging of various new problems. Consequently, any research and prediction for the fast-paced industry is only temporary. But in the future, the statistics and the evaluation system will keep changing with the research in such a field.