Study On The Market Access System For Agro-food Safety In China

Currently, the Chinese agro-food market appears a phenomenon that the inferior products banish good ones. It shows the obvious characteristic of "the lemon market", and the market self-adjustment mechanism that setting prices according to quality hardly shows its effect. Especially during the recent years, quality and safety incidents of agro-food occur frequently, and the whole society has paid attention to it, so it is necessary to establish the market access system for agro-food safety as soon as possible. By using the economic research method, this article is for giving political supports to the government on establishing the market access system for agro-food safety, giving information supporting to producers and operators on balancing the relations of quality cost and benefit, providing systematic guarantee for defending consumer's legitimate rights.In the research aspect about market objects of agro-food quality and safety, the article mainly pays attention to the analysis about the characteristics of the agro-food and its market and the main pathes of agro-food contamination. Through the analysis of agro-food and its characteristics, this article gives the attributes of agro-good about consumption time limitation, hard standardization, quality hiding, use delay, price limitation and destructive measuration etc.. Through the contrast analysis, it shows the characteristics that China agro-food belongs to "experience food". Analysis of the trading way and characteristics of China agro-food shows the classified methods about the systematization entity market, non-systematization entity market, contract non-entity market and non-contract non-entity market, then also gives the rules and regulations principles of different types of markets definitely. The author takes three pathes "pre-production,production and post-production" as an order, making the analysis to the main approaches and contaminated factors of agro-food contamination, using the results of the supervision and spot checking about the safe agro-food in recent three years and validating the main factors and product categories of current contamination, then providing the demonstration support in order to confirm the main pathes of supervision and management.In the research aspect about the market subjects of agro-food, the article makes use of the theory of welfare equilibrium of stakeholder, economics rationale and computation analysis method to analyze the behavior of farmers, enterprises and consumers and the influence factors, also investigates the farmers, enterprises and consumers' inclination and behavior choices. By dint of the research method of game theory, making a contrast analysis to the benefit correlated persons who make the strategy choice during the games, establishing the game model among farmers, agro-food enterprises, consumers and government, and looking for the game rules under the different information level and contract or non-contract management situation. Based on this, the article makes the questionnaire investigation and statistic analysis of the enterprises, fanners and consumers in seven provinces and cities. Also, the article makes a research about the reorganization degree and behavior tropism of different stakeholders on agro-food quality and safety aspects.In the aspects about analysis of governmental rules and regulations behavior, through the regularity analysis of market failure and government failure, the research is focused on the main influence factors about agro-food information completeness and externality and it shows the idea about that the agro-food quality and safety have the attribute of public goods. Based on the economics rationale, make a standardization analysis of the influences to the enterprises and consumers' welfare under a regulated way. Make a contrast analysis to the cost benefit of governmental market access regulations and it gives the basic principle of the governmental proper regulations.This article summarizes and analyzes the appearance and gradually development of agro-food market access, makes demonstration research and contrast analysis between domestic and overseas to the market access supporting system of agro-food on quality and safety. Through the summarizing and demonstration analysis, this article makes a clear theoretical boundary to the meaning of market access for agro-food on quality and safety and correlated conception, summarizes and gives the development rules of four steps of agro-food market access. By making demonstration analysis to the previous market access of 12 regions for agro-food on quality and safety, the article gives the existing problems and development direction. Combining the current situation of quality and safety management of agro-food in China, analyzing the supporting system of market access for agro-food on quality and safety and at the same time making a demonstration analysis to the cases of labeling and tracing about Beijing, Nanjing etc. six provinces and cities, which based on the aspects of management system, technical laws and regulations, certification, inspection, labeling and tracing etc, and giving the main existing problems. Analyze the current situation of agro-food quality and safety about five countries which includes US and Canada, and provides references for establishing the market access system of agro-food in China.Based on the research, the article gives the basic principle of establishing the market access system of China agro-food, and drafts the main framework of the market access system of China agro-food. From the aspects of government economic adjustment, society management, department harmonization and finance subsidy etc., it gives the well-developmental operating mechanism and the framework of its supporting system for market access system; at the same time it provides correlated guarantee measures and policy suggestions.