Yangtze River Delta Regional Tourism Cooperation Mechanism

Regional tourism cooperation is the dominant trend of tourism in the world. As one of the most attractive tourism regions in China, regional tourism cooperation in Yangtse River delta is in progress, but some problems remain.Firstly, by studying regional tourism cooperation mechanism in theory, it was considered in this paper that the classification of regional tourism cooperator, divided into government, tourism association and tourism enterprise, is the key to study this mechanism. Then some barriers are concluded by the investigations of current status for regional tourism cooperation in Yangtze River delta, which is caused by the absence of effective mechanism in regional tourism cooperation. Finally, according to the classification of regional tourism cooperator, the detailed regional tourism cooperation mechanisms in Yangtze River delta are presented in this paper, which are government cooperation mechanism, tourism association cooperation mechanism and tourism enterprise cooperation mechanism.The original idea in this paper is to study cooperation mechanisms in the perspective of regional tourism cooperator. Because the detailed cooperation mechanisms are systemic studied on the basis of real problems in regional tourism cooperation in Yangtse River delta, this project is the valuable reference and useful guide to regional tourism cooperation in Yangtse River delta.