Research On Regional Tourism Cooperative Modality In The Yangtze River Delta

Cooperation is the trend of the world economic development. If competition can bring energy and efficiency, then cooperation can bring harmony and efficiency for people. Regional tourism cooperation, as an important part of the regional cooperation, has become an important way to enhance the regional tourism development quality, improve the regional tourism overall image and coordinate the regional tourism development. Through 30 years'development, the Yangtze River Delta regional tourism cooperation has accumulated many successful experiences and basic development pattern. Based on the in-depth interviews of the government, tourism enterprises, this study summarizes the regional tourism development model's formation mechanism and its basic development forms of the Yangtze River Delta. At the same time, the study systematically reviews the development obstacles and proposes some countermeasures for the region. On the one hand, it is expected to provide a theoretical basis and forward-looking perspective for further development of the Yangtze River Delta regional tourism cooperation. On the other hand, it hope to provide some guidance and development experience for the other region's tourism cooperation in China.Firstly, this study systematically reviews the evolution way of the Yangtze River Delta regional tourism cooperation. The development process of the Yangtze River Delta regional tourism cooperation can be summarized four periods: the initial period (1979-1991), the promoting period (1992-2002), the steady development period (2003-2006) and the acceleration deepening cooperation period (2007- present). After four periods'exploration and innovation in regional tourism cooperation, it has made some obvious results in terms of cooperation ideas, cooperation stakeholder, cooperation area and cooperation form. At present, the Yangtze River Delta regional tourism cooperation is moving on a higher platform, it is also a innovative process of cooperation mechanism and mode.Secondly, the study constructs the theoretical framework of the regional tourism cooperation model's formation mechanism for the Yangtze River Delta. The theoretical framework is mainly formed by four inherent and logical parts, namely cooperation preconditions, cooperation motivations, cooperation process, and cooperation outcomes. Furthermore, according to the cooperation areas, cooperation leaders and other factors, the Yangtze River Delta regional tourism cooperation development model is divided into five basic types, namely the government-led tourism cooperation form, government-driven tourism cooperation form, enterprise-led tourism cooperation form, public-led tourism cooperation form and the project-driven tourism cooperation form. Finally, according to first-hand information obtaining from the interviews of the governments and tourism enterprises, the development obstacles of the Yangtze River Delta regional tourism cooperation can be summarized as the following levels: mechanism level, cooperation interests'level, operational level and the cooperation supporting level. At last, the study puts forward the countermeasures for the Yangtze River Delta regional tourism cooperation's further development from six parts: enhancing the basic research, strengthening the information sharing, strengthening the policy effects, uniforming the service standards, improving the cooperative management, and innovating the cooperative idea. It hopes to promote the in-depth, sustaining and healthy development for the Yangtze River Delta regional tourism cooperation.