Media Culture And Condition Of Contemporary Life

As a kind of new culture, media culture has jumped into the postmodern visual field, and exhibit its energy and glamour in every field in the postmodern world, However it bring some unnegligible problems to human beings. The coming of media culture has close relationship with modernity, we can comprehend this in two ways, they are matter and spirit, furthermore, they are capital and modern metaphysics. We should analyze how present-day life was granted and how was restricted by media culture objectively. We also talk about how to affront and how to build the energetic media culture.It give the connotation of media culture in the front of the paper. It open out Marxism containing culture spirit as a kind of cultural phenomena. Gives credit for postmodern Marxist culture critical function. It is broad of the meaning of the culture in the postmodern visual, and the culture at that moment has walked out the control of the state, the age of mass consuming domain comes. The culture has extended form the given culture field which is bypast, and stepped into people's daily life, it becomes consumable. The media culture comes by the time of the culture's turning. The paper is at the angle of ontology, discriminate the concept of media culture through the way of making a detailed inquiry of its logistic origin, give an exact explain for media culture, and open out its property in three angles, they are culture, commodity property and polity property.As a kind of new culture, media culture brings evangel to people. Marx's view of time and space gives hint for the studying of media culture, all kinds of cultural diffusion and social interaction mean the distance of space and the length of the time in some degree. The media can fetch up the distance and the length in different degree. In the context of a highly advanced culture, the degree of people's value realizing has surpassed the past time. The media culture in crease of efficiency and close the distance for people, people can do more things during the same time and make more value come true. With the aid of Giddens and Tompson's theory the paper bring along Marx's view of time and space. It gives help for understanding the interaction between media culture and human beings. It also study on internet space, touch its order and vigor. The media culture also plays the part of life tutor, it can spread knowledge and educate the mass. As the spiritual recreation ground the media culture make people's leisure time colorful. All these are goods which are from media culture.Media culture can throw present-day life into a dilemma while bring evangel. In the market economy, the production and serving from media culture were consumed by people, it makes effect on people's mind by the way of spreading consumption idea and leading the consumption trend. The reason of media culture can force consumerism is the business logic behind it. The business logic change people's consumer demand into their desire bulging, and a list of adverse impact behind it. The mass media is an important way of producing and spreading culture in modern society, and it is also an important ground of struggling for culture hegemony. Most of all, the power of discourse is in the hands of the westerns, and this make the media culture speak for capitalism. The media conspire together with technology in the information age, this makes the technological reason infiltrate into media culture. This makes the media culture is like a tiger who has got wings, at the same time it destroys modern people's life style.The reason of media culture bringing powerful influence to present-day life is complex social relations inherent, it has relationship with economic base and superstructure, it also has a great weight of responsibility in the society. The economic development determines the mass media's point, that is industrialized operation, at the same time, the mass media can react up on business activities by its own means, become the proper phenomenon in modern society. The sense of worth produced by media culture reflects the ideology in modern society, it has independent character such as generic ideology, it can also exert dynamic role in its own way. So we should deal with the complex social relations of the media culture, make efforts to build an active media culture, pay close attention to the information circumstance, animadvert on capitalistic business logic objectively, destroy the myth of consumerism with a firm hand, that's because this is the most powerful threaten from western products. Position the value orientation of the media culture, and make use of it to carry on and promote socialistic central values.