The Research Of Universities Use New Media To Promote Marxism

"Ideological work is an extremely important work." Xi JinPing said at the national conference on ideological work in 2013.As the most active and fastest information contact group.College student always be the priority in ideological work.The report of the 18 th party congress stressed that advance Marxism to be chinization modernization popularization.We should persist in arming the entire Party membership with the socialist theoretical system and using them to educate our people.In eighty anniversary of the founding of the communist youth league of China conference.Jiang zemin stressed that the party of Marxism only won the youth,to win the future.Generally,in order to make students have the basic theory of Marxism culture,beliefs and choose Marxism consciously,use Marxism theory to arm themselves,with a firm faith to guide their growth direction,colleges and universities must vigorously promote Marxism.Propaganda media of universities is not only the medium to promote the sanitization of Marxism,ideological and political education in colleges and universities,to strengthen the construction of campus culture,and it is also the image window of foreign work at colleges and universities,and it is the front to make cultural exchanges and the bridge to transmit information.With the development of science and technology and The Times,the media has made great changes in the way of information communication.And the difference in the campus broadcast television,magazines and newspapers,the new media is popular in teachers and students,not only because of its fast transmission and coverage,but also because of its interactive is stronger than previous media.As a result,new technologies such as communication technology,digital technology and Internet technology have made the new media more dynamic.New media are different from traditional media,such as newspapers and televisions,they communicate in a single,interactive way.New media is not refers to a specific media,it is a very large and complex network system,through the use of all kinds of advanced,sophisticated technology,with the aid of computers,mobile phones and other kinds of terminal equipment,to provide customers the information what they need.After the third revolution of science and technology,the rapid development of electronic information technology,makes the spread of new media,communication channels and transmission environment of unimaginable changes have taken place.In Weibo,WeChat and client as well as major portal represented the emergence of new media,to win the majority of students enjoy and to a certain extent,affects the university teachers' and students' way of life and value orientation.Relative to the social group,the group has to accept new things quickly,the level of college teachers and students to learn new media technology is high,it laid the new media in the status of the education in colleges and universities in the new period.Because of new media,the work of universities to promote Marxism ushers in some new opportunities and challenges.New media on college students' thoughts,communication way,way of thinking and life have taken some positive influence,increase its way to access knowledge,enrich the life of college students,also let class communication becomes convenient and quick.Also bring many negative effects at the same time,information content is not controllable,college students' psychological is not sound,vulnerable to the erosion of bad information;self-control ability is weak,lack of the ability to distinguish right from wrong.New media propaganda of Marxism provides a new medium for colleges and universities,enrich the resource to spread Marxism,also let teachers and students can learn Marxist communication through the Internet.The development of new media,also makes the pattern of Marxism propaganda has impacted,make the spread to be disperse,the information is difficult to control,audience differentiation,once network public opinion have taken place,it is difficult to manage and control.Basic principles of Marxism,therefore,must further deepen the learning,to renew the idea of propaganda,improve the methods of publicity,innovation promotion measures,improve the work mechanism.Make good use of Marxism basic principle in the propaganda work,grasps the new propaganda,propaganda way,learn to use new media technology,the introduction of the concept of various advanced as theoretical basis,make the concept of propaganda to a new heights,make the propaganda content close to the actual,make teachers and students are interested and has autonomy and enthusiasm,and make the work method become more humane,more adapt to the new media,make propaganda work in the front of safeguard mechanism,making these aspects constantly advancing with The Times,the propaganda work of colleges and universities are facing a variety of practical difficulties,it can be properly solved,the effect of Marxism in colleges and universities will be increasingly improved.