A Study On The News Aesthetic Spread

"Aesthetic Communication of News", thought never mentioned in the past, plays the role of essential motivity in news communication. Nowadays when aesthetic appreciation enters into daily life, it is of great significance to consciously realize and comprehend the relationship between news communication and the power of aesthetic appreciation.Firstly, to cognize news communication at the level of aesthetic appreciation. As a part of human beings'mental and practical activity, news communication is undoubtedly a spiritual way of mastering the material world and self-transcending and its free and conscious spread should follow the rule of"Aesthetic Pleasing", which is the ultimate ideal of human race. Excellent news communication is endowed with the qualities of verity, objectivity and novelty. The core value of the aesthetic communication of news is humanistic concern, namely aesthetic concern, the deepest consciousness of news communication which can be demonstrated in two aspects: on the one hand, it is the frank proximity to real life and the spiritual care for audience; on the other hand, aesthetic concern should be consciously pursued by communicators.Secondly, the aesthetic construction and effective spreading of news. It requires that the facts should be discovered and collected from aesthetic point of view, gathered and edited to audience's aesthetic appeal and elaborated centering on the humanistic concern of"people-oriented".Thirdly, power of thought and aesthetic communication. Realized by the power of thought in news text, the effect of"inducing audience's sentiments"and"affecting"is a kind of aesthetic reaction from emotional dimensions that can touch people's thoughts. Therefore, the firm and sentimental communication of thoughts in information imparting is crucial for news to realize aesthetic communication.Fourthly, while aesthetic appreciation in news communication has some kind of connection with that of art, it also has its own particularity. News communication bears the aesthetic features of verity, lifelikeness, profundity and even marvelousness in reporting facts dispassionately just because in news context such rhetoric devices as imagination, metaphor and symbolization are used with the obvious restriction of news communication rules.Lastly, aesthetic communication discipline and method, thought not that obviously, could be largely found in the"three waves"of news criticism, in-depth reporting and short on-site news since China's new period and the values quested for by first-rank news texts. That is why news communication could"induce audience's sentiments"and be"affecting". So we should note communicators'conscious aesthetic appreciation in news spreading rather than consider or expect news activity living irrelevant to the aestheticism in daily life.