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Media Literacy And The Development Of Minorities

Posted on:2007-11-15Degree:DoctorType:Dissertation
Country:ChinaCandidate:X H LinFull Text:PDF
GTID:1118360218962629Subject:Literature and art
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Media literacy to the audience's interpretation of the various information media, and critical abilities, it is a more important is the use of media information for personal and social development applications. With the rapid development of mass media in social life and occupy an increasingly important position, the early 20th century, the early 1930s, the British media scholars began to promote quality education. To the 20th century, the 1970s and 1980s, due to the involvement of government and UNESCO, the school media literacy education scale; Many countries are media education into the school curriculum and teaching model and many have developed curriculum materials for reference.Since has entered the new century, the medium accomplishment becomes our country news dissemination educational world the hot topic of discussion. The inventorying in recent years achievement, may see we are being at the start stage to the medium accomplishment education research and the implementation; But, looked from the world scope tendency that, the medium accomplishment education gradually is educating, the lifelong education direction to all the people develops. Therefore we may foresee, in the future several years along with medium accomplishment research thorough, the medium accomplishment education will be able gradually to launch in our country.Currently, China's media literacy research still has a larger weak link.Judging from the current domestic academic Media Research, economically developed regions audiences (particularly in urban audiences) have become almost the only concern, and to live in economically disadvantaged minorities (defined as living in minority areas and all residents) Media Literacy mentioned only a handful of scholars, academics are not given the attention it deserved.Our country national minority autonomous local administration region area accounts for the national total area 64%, population approximately 106.43 million people. Weighs by information society's standard, a general national autonomy region big characteristic is the medium insufficiently developed, simultaneously the inhabitant medium accomplishment is relatively low. The face of the rapid development and changes in the external world, if we do not strengthen our own minority media literacy, it is bound to be highly developed, and the dissemination of information to the media as the main feature of modern society began increasing the distance.China Communication is a very important study subject, the dissemination of the theory of using resources for the solution of practical problems with the options, this is a guide to the overall direction of writing.Introduction and the introduction of the topic explained the reason. The first chapter of "domestic media quality research", traces the origin and development of Chinese and foreign media literacy. First, the Western countries on Media Literacy Research and Practice is divided into three stages : First, oppose the media; Second, recognition, media and the interpretation of the media; Third, the new trend : in-depth media literacy education and promote global proliferation. In section II, of the Media Literacy in China since the 20th century, the localization of the bud, and the "cross-strait" : mainland China, Taiwan, Hong Kong, the media quality research and educational status of the implementation of the inspection.Chapter 1 "'center audiences' Perspective Media," discussed the importance of media literacy, based on the concept will spread on audience research study on the tradition, the main method of this study : At present, the "transfer center for" dissemination of the actual situation in China's ethnic minority areas are relatively poor results, some places are invalid transmission; Therefore, the study should be shifted in the direction of "Audience center," and specifically, research Media Literacy in the minority farmers and their actual needs.The second chapter traces the origin and development of Chinese and foreign media literacy; Robert packer from the third chapter of the study on the relationship between minorities and the mass media, this paper discusses the necessity for minority media literacy, media literacy education in China : economically developed areas and areas inhabited by minority ethnic groups simultaneously.IV, "China's minority areas to rural residents Media Literacy Survey," essays focus on the most part; From the questionnaire design, the investigation team set up, investigations are carried out, complete statistics, last year. Based on statistical data analysis, we found a lot of ethnic regions : peasant families make both ends meet, poor economic conditions generally; But this is in sharp contrast to the national rural television and telephone ownership is very high, higher than the national per capita average time watching television about 1 hour. While watching television a long time, but only 10% of farmers often look province or region, the county agricultural broadcast TV programs, 40% of farmers do not know the central agricultural seven channels. More than 70% of the farmers in farming and aquaculture industry through activities from the media too. This fully shows : in ethnic minority areas, the rapid development of the mass media do not serve the region's economy, "set up" effect.Chapter IV of China's ethnic minorities and the rural areas to understand the relative macroeconomic, microeconomic analysis Chapter 5 is of a preliminary Ethnic minority communities, the focus of the community's understanding of the mass media facilities, communications systems, and communication habits. 4, May 2 Chapter attempted dissemination of Chinese audiences to be two basic orientation of the study : "quantitative" research and "qualitative" study, survey data will macro and micro light of the case studies in order to more fully understand the study.During the survey, based on Chapter 6 of the Western media education system in way : to establish and perfect a "national information service system in rural areas" as the basis, China Construction minority media education system.Media Literacy almost entirely in the present study is "urban centers" tendency, a pattern is extremely weak minority media literacy research, this study was carried out to try and develop useful.In such circumstances, the subject of "Media literacy and the development of minority nationalities," the study with the following aspects.First, the research is a new field . "Minority Media Literacy" is a few people to get involved in the research field, the academic research to fill gaps in the exploration significance.Second, the research method is new. Currently, China's research dissemination, and to describe the majority judgment, the less solid investigation and analysis. The focus in chapter IV and V, rural residents of China's minority areas to the media quality status of the investigation, nearly 300 have come to value the important data. Meanwhile, to avoid empirical statistical survey will be abstract and withered, aerial survey of the weaknesses in the study will try to sexual transmission of Audience Research study of the two basic orientation : "quantitative research" and "qualitative research ", The macroscopic data investigation and the microscopic case study will unify, and view to a more comprehensive understanding of the study.Third, it has strong operational and practical guidance significance. From reality, media education is fundamentally important to improve the quality of minority channels, and may also be important to change the way the nation regional poverty and backwardness. Chapter VI papers, "Media Literacy Education System in the minority", and proposed the idea of a trial, with a strong operational and practical guidance significance.
Keywords/Search Tags:Media Literacy, Audience research, Minorities, development
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