Research On Digital Library User Motivation

In this article, digital library user is handled at excitation process from the network environment, the user's behavior of digital libraries. Extensive, in-depth analysis of the existing users of digital library service motivation, interactions with the digital library model, theory, application case basis, determine the user's motivation to use the service user interaction factors and the impact of incentive factors; reference expectation motivation theory to construct an incentive for digital library user process model. Motivation is analysis through the user survey research, access to services of the user to select the motive factors, the choice of incentives for the digital library to provide research base. Encourage the use of digital libraries and associated process model analysis, multiple regression analysis of digital library interaction of factors that affect user motivation to analyze the results using modified incentive model, the ultimate incentive to obtain a digital model of library users. Digital library users in a clear motivational factors and incentives for interaction, the analysis of the digital library service users in the main incentive problems, and made a digital library users incentive measures and recommendations, with some significance.Digital library users will help to further stimulate research and improve the digital library users formed the theoretical system of motivation, methodology; to develop a new perspective of Digital Library Research, a certain degree in library science to promote the new of the subject's development; to marketing incentives for digital library users to provide some guidance construction practice; help to promote digital library services capacity level, the better the value of the release of digital library resources and services, the value of knowledge potential; able to enhance the digital Libraries in the knowledge economy and society in the core competencies, knowledge application and knowledge to promote innovation, build national knowledge innovation system to provide some protection and guidance.This paper is divided into seven chapters, as follows:The first chapter is an introduction. From the digital library research background paper expounds the theory of meaning and practical significance. Brief description of the main research contents, methods and technical routes. The second chapter is related Models. The proposed research framework based on the behavior of library users, the digital library marketing theory, expectations of motivation theory and user motivation and other issues were reviewed and evaluated. The third chapter is the incentive theory of digital library users. Definition and services in the digital library on the basis of functional analysis, building a digital library users and user interactions motivation theory and digital library users with the relationship between motivation and proposed users of the digital library service motivation theory.Chapter IV is a digital library user interaction Incentive Model. User interaction in digital libraries related to factors of motivation, based on the filter elements of motivation, the process of building digital library users incentive model, and proposed the hypothesis.The fifth chapter is empirical research inspired digital library users. A questionnaire survey method is used for digital library users Motivation empirical research. Use of digital library users have built incentive model, the theoretical hypotheses, the results reportedChapter VI is a digital library service user Incentive Strategies. According to empirical research findings, combined with the current status of digital library user incentive, incentive system for building digital library users, library users make use of digital services, incentive feasibility of strategies and proposals for long-term development of digital libraries to provide constructive advice and views.Chapter VII is the conclusion and outlook. To sort out on the full-text, text summary and key findings, urgent need to further improve the digital library and solve the problem, pointing out that digital library research.