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Research On The Topic Planning Of Book Publishing Project

Posted on:2021-09-06Degree:MasterType:Thesis
Country:ChinaCandidate:W G ZhouFull Text:PDF
GTID:2518306305985019Subject:Project management
Abstract/Summary:PDF Full Text Request
According to the modern project management perspective,all one-off,unique and innovative work is applicable to project management.Project management can boost the growth of enterprises,promote the use of external resources,and effectively motivate employees.Project management ability has become an essential core competitiveness of enterprises.In China,project management is widely used in information system integration,engineering construction,new product development and other fields,but the theoretical research and practical exploration in the field of book publishing are relatively in the preliminary stage,which is related to the late transformation of publishing units into enterprises.The traditional book publishing management model has become increasingly unsuitable for market and competition.In the field of book publishing,project management should be applied reasonably,and a refined project management model should be established to cope with the constant changes in the external environment.Topic planning is the initial stage of book publishing,and it is also a crucial link that affects the success of a publishing project.To a certain extent,the traditional practice of topic selection planning has drawbacks such as unclear link logic,insufficient opportunity research,and insufficient risk management.The purpose of this paper is to discuss the book topic planning from the perspective of project management.Based on the analysis of the life cycle of book publishing projects,project definition and decision-making,current book topic planning theory and practical problems,the use of project management theory and methods And tools,such as project risk management theory,project life cycle method,and WBS tools,combined with big data analysis,to carry out topic planning for book S publishing projects,and to reconstruct the topic planning method and process from a new perspective and fully display The content of book S topic planning has laid a scientific and solid foundation for the initial decision of book S publishing project.The book selection planning model based on project management constructed in this article has a certain reference value to the practice of book publishing project selection planning,which can improve the quality of book selection and thus improve the efficiency of publishing.
Keywords/Search Tags:book publishing, project management, the project proposal, topic planning
PDF Full Text Request
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