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Research On Project Managemcnt Of Book Publishing

Posted on:2012-06-11Degree:MasterType:Thesis
Country:ChinaCandidate:Y ZhangFull Text:PDF
GTID:2268330401957569Subject:Project management
Abstract/Summary:PDF Full Text Request
21st century, with the deepening of the reform of cultural publishing industry, the impact of increased market segmentation, other media, the reader demand diversified and the gradual weakening of the State on the publishing industry to protect, the traditional management model of book publishing has become increasingly unsuited to market requirements, there is an urgent need to build up inside the press to adapt to the changes of external environment, fine management model to increase publishing efficiency. This paper is to through the book publishing method of project management, system analysis of characteristics of book publishing activities, project management theories, methods, and present situation of China’s publishing management, composition of solutions for book publishing process, analysis of several important links of process control. Book publishing project management in the country is still at application stage, has been part of the body is in the publishing industry in China workers see the development prospects of the project management application in the field of publishing, and certain research.This article from project progress management, project quality management and project cost management of project management in research and discussion on the application of book publishing, and several important project management tools in the introduction to book publishing activities, under the new situation provides a new approach to management of publishing industry. This article in the last published in a book, for instance, studies of project management and its application in book publishing. Concluded:applying project management to publishing work is necessary, important and feasibility of; it published applications effectively improve the efficiency, quality and profits; published applications of project management tools will play a key role in the development of publishing industry in the future. Under this new situation provides a new approach to management of publishing industry. Publishing units to minimize operational costs and risks of publishing at the same time, improve production and management capacity, effective increase in corporate profits has real meaning and value.
Keywords/Search Tags:Book, Publishing process, Project management
PDF Full Text Request
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