The Mass Media's Research On Cultural And Emotional TV Programs

From the end of 2016 to the start of 2017,the appearance of Letters Alive on local TV station and The Readers on CCTV have been bringing the long-standing literary works in China and overseas,which using the way of reading on the stage.These TV programs give the audiences some different experience,then let them think and associate in the wake of the programs' links.So then the audiences can feel the the charming of literature and the beauty of the ideology more intuitive and more iconic during the procedure.This article will use the method of literature-analyzing,consent-analyzing,researching individual cases and comparative analysis for the main study means,and take the new cultural-sensibility TV programs The Readers and Letters Alive for instance to analyse and explore their contents,disseminating path and prospects for developments.Then this article will discuss the thesis from five respects.At first,the introduction chapter elaborates the background and significance of the selected topic from the research status of cultural-sensibility TV program in China and gives the innovation point of the study.The chapter one concretely states the state-of-the-art of cultural-sensibility TV program and the introduction of other concepts.The second chapter relates and analyse The Readers and Letters Alive,the representative of cultural-sensibility TV programs,from the element-analyzing and the contents'characteristic.Then the third chapter inquires into the value of dissemination in cultural-sensibility TV program from the spreading process and the interaction transmission,and then put forward to the writer's suggestion in the days to come.The final chapter analyses innovating route of the cultural-sensibility TV program.The creation of this article is deeply discussing into the content of cultural-sensibility TV program,trying hard to make some contributions for the future development of Chinese TV program and take a little effect of reference value.cultural-sensibility TV program The Readers and Letters Alive gave rise to many-sided resounding when they just forged ahead in the end of 2016 and the beginning of 2017.They rely on Chinese traditional culture together with culture-competing TV program.Although it presents with a new pattern of manifestation,how the latent capacity of these broad and profound cultural resources can be used and inherited to realize their creation,how the more and more culture-competing TV programs create the forms and excavate the connotation of culture,along with how the disseminators use TV to realize its interaction with the audiences well,all these questions need the mass media thinking and searching for in endless the practices and explorations.