Research On The Program Of Reader Of CCTV From The Perspective Of Aesthetic Culture

Aesthetic culture is a unique cultural form of human beings,which is the embodiment of "the ideology,behavior and results of human aesthetic activities in the cultural form.A culture that has evolved over time in the course of human development." As a form of aesthetic cultural expression,television creates a unique aesthetic image by using aesthetic elements,then uses the aesthetic image to convey specific aesthetic culture,and through continuous innovation to improve and create aesthetic expression to meet the aesthetic expectations of the audience.At present,the development of TV aesthetic culture has become the only way for the development of TV culture innovation,even though China's TV culture in aesthetic creation has showed vigorous vitality and creativity,but was still in the stage of development,This paper studies the program "the reader" of CCTV from the perspective of aesthetic culture in the hope that it will have certain reference value and guiding significance for the creation of other TV cultural programs.The reader is one of the exemplary TV cultural programs launched by CCTV.It has been successfully broadcast for two seasons with 24 issues.The program is based on literature,with interviews as the link,and reading aloud as the ceremony.It invites famous people from all walks of life to share their life stories and emotional experiences.The program aims to achieve the guiding role of culture in influencing,inspiring and educating people.At the same time,the program combines cultural connotation and aesthetic entertainment spirit,and satisfies the aesthetic needs of the audience.While spreading culture,the program gives people the enjoyment of beauty,and has won wide praise and attention from the public.This paper adopts text analysis,case analysis and content analysis,and takes aesthetic culture as the entry point to build the theoretical basis for the research on the program of the reader of CCTV.In addition to the introduction,this paper is divided into four chapters.The first chapter first from the macro level of the development of the aesthetic culture of television cultural programs briefly comb,and summed up the aesthetic cultural characteristics of television cultural programs.The second chapter to the "reader" as a case study from the "audio pleasure and visual pleasure ","pleasure of the mind","pleasure of the soul and spirit " three distinguished aesthetic level to analyze its aesthetic culture,through the analysis found that the reader by the audience audio-visual beauty,the beauty of emotion and beauty of cultural care,satisfying the audience's pursuit of beauty.The presentation of the aesthetic culture of the reader is related to how the TV producer transmits the aesthetic information.Therefore,the third chapter of this paper focuses on the creative interpretation of the aesthetic culture from the perspective of the communication content,form and function of the reader.The fourth chapter mainly summarizes the aesthetic value construction of the reader from the aesthetic education value,humanistic value and artistic value.Finally,based on the existing discussion and research,the concluding part attempts to analyze the limitations and promotion strategies of the program "the reader",such as to carry forward the human aesthetic consciousness,improve the aesthetic value of inside information,etc.,to promote the TV culture more actively and improve the audience's aesthetic feelings,enhance the competitiveness of the cultural programs in the television market.