Innovation And Aesthetic Popularity Of Aesthetic Education Programs

Aesthetic education has a powerful function of nurturing human soul and promoting the progress of civilization.Although aesthetic education program is an important part of aesthetic education,it encounters a hard developing situation and is neglected by the public because of the impact of “pan-entertainment”.Under this circumstance,the brand imaginist of Guangxi Normal University Publishing House and Youku Potato Video launched Vistopia with innovative forms and highly artistic content output,won up to 1.39 billion hits.It was popular with the public and it opened a new door for the embarrassing situation of aesthetic education programs,which deserves attention.What is the practical significance of aesthetic education programs and how to construct them? How does Vistopia confront the mechanized production and realize the innovation of aesthetic education programs? How does it break through in the atmosphere of entertainment supremacy and enhance public aesthetics? It is the focus of this paper.Through the study of Vistopia,this paper cannot only define the concept and characteristics of aesthetic education programs,but also has practical significance to enrich the construction of aesthetic education disciplines.At the same time,we can also find the development direction of aesthetic education programs and the way to better popularize aesthetic education in Vistopia.This has guiding significance for the development of the program type,and is more conducive to correcting the audience's aesthetic problems in the new media era,which makes the cultural ecology tend to be harmonious and healthy.This paper consists of six parts: The first part is the introduction,which mainly discusses the significance,research methods and ideas of this study.It combs the current research situation and explains the innovation of this paper and the problems that need to be solved.The second part will clarify the definition of aesthetic education and aesthetic education programs,summarize the characteristics of aesthetic education programs,analyze the value of aesthetic education programs,and analyze the advantages and disadvantages of aesthetic education programs.The third part takes Youku Self-Channel ' s Vistopia as a case study of aesthetic education programs in new media,and makes a detailed analysis of how aesthetic educationprograms can achieve innovation from the aspects of “aesthetic subject”,“aesthetic text”,“aesthetic media”,“aesthetic audience” and “aesthetic effect”.The fourth part will focus on the aesthetic popularization of the aesthetic education program Vistopia with the help of “aesthetic culture”,“aesthetic context”,“aesthetic code”and “aesthetic experience”.In the fifth par,this paper summarizes the construction strategies of aesthetic education programs by combining with the characteristics of new media,in order to help the development of similar programs and aesthetic education in the new media environment.The sixth part will summarize the research of this paper in the conclusion,put forward that the research of this paper can be more in-depth,and explore the development prospects of aesthetic education programs.