Aesthetic Culture Of Draft As A Mass Phenomenon

With "super girl", as a representative of the draft is not only the contemporary western pop idol "forms of pure copies, is China's ancient" show "cultural extensions up to now spirit is deduced. With the increasingly popular culture vulgar and overflow, public aesthetic dislocation of the phenomenon also emerge in endlessly, to contemporary "draft" interpretation of exactly on the essence of mass aesthetic dislocation grasp. Therefore, about contemporary "draft" in various phenomena of refining and summarized in this paper is to point to in the form.This article mainly from the aesthetic point of view, combined with the mass media operation modes and consumer culture theory of contemporary "draft" phenomenon in-depth reading. In contemporary "draft" as the breakthrough point, see the essence through the phenomena, further exploring public aesthetic vicarious cultural genes and era appeal.This paper are divided into three parts. The first part, from "draft" cultural history origin and the external influence to explore the pattern of contemporary "draft" show spirit root and forms the basis. The analysis of Chinese ancient "show" cultural heritage and the spirit of the British pop idol "form express and reproduction, at the same time for the modern cultural characteristics of contemporary draft made in-depth analysis.The second part, from contemporary "draft" medium of communication and supportive forces of the relative relations analysis its internal and external factors interactive mechanism. Respectively from the contemporary "draft" the media and audience psychological mechanism aspects of the relationship between scanning and value orientation.The third part, through to the dislocation of the aesthetic characteristics of public understanding and grasping for dialysis its profound influence. Meanwhile from fashion and multiple concurrent, beauty and ugliness of accommodation, interest supreme fast-food socialist and inherent aspects of aesthetic value, the lack of understanding and grasping the vicarious to mass aesthetic features, and objective from two aspects of positive and negative out its far-reaching influence.