Popular Culture In The Context Of Network Variety Taking The Talk Show"Qi Pa Shuo"

Taking the talk Show "Qi Pa Shuo" in real pluralism,don't walk unusual road Show,attracted numerous net friend in the discussion,they spontaneously in sina weibo,baidu post bar,actively promote zhihu,WeChat platform,constantly refresh baidu index and microblogging peak,becoming the first Internet platform made phenomenal variety shows,opened up a new era of homemade variety Show video website.Therefore,it is necessary and meaningful to study Taking the talk Show "Qi Pa Shuo".This article from the basic theory and principle of mass culture,combined with the characteristics of modern context,using Stuart Hall's "cultural circle" theory and method comprehensively discusses the mass culture from the perspective of Taking the talk Show "Qi Pa Shuo",cultural studies as the network variety show new aesthetic direction and development path indicates the variety entertainment.This paper is divided into three major parts,including the introduction,the theory and the conclusion.The body is divided into three chapters: first chapter is the definition of "mass culture",addresses the development of the mainland variety show,put forward the theory and practical significance of this study,summed up the network of homemade variety of entertainment three presses the power,namely the "opportunity","technology" and "audience".Chapter ii with Stuart hall's theory of "cultural circle",homemade variety Show,the Internet Taking the talk Show through the case analysis of "Qi Pa Shuo" to see how it was characterized,how to set the rules,how to carry on the production,from the content to consume process to gain the audience's approval,and based on the theory of cultural carnival theory criticizes the network homemade shows the characteristics of the "entertainment to death".Third chapter to Taking the talk Show "Qi Pa Shuo" as an example,summarizes the context of postmodern variety of entertainment of synchronous and asynchronous,absurdity and homogeneous characteristics,so as to contribute to the development of variety Show,reiterated that the variety Show times and social value pursuit,aesthetic trend to seek variety Show development.