Study On The Ancient Culture Communication In The Cultural Variety Show Of Meet The Temple Of Heaven

Meet the Temple of Heaven,which takes the Temple of Heaven Park as the shooting place,takes the Temple of Heaven culture as the theme,combines the popularity and interest of variety show,and reveals the 600 years of cultural connotation of the Temple of Heaven from the perspective of the experience of popular movie stars.Since the high-quality cultural variety shows such as the Readers,National Treasure,On the New Forbidden City have been launched,telling Chinese traditional culture in the form of variety shows has become a new trend.The variety and entertainment of classical culture has become a postmodern choice for them to get close to the public.The Temple of Heaven Park contains ancient sacrificial culture,ecological culture,ritual music culture and architectural culture.Different from the popular ancient culture,such as Chinese poems,Imperial Palace and so on,the Temple of Heaven culture contains the hard and obscure tradition of etiquette,and even the awkward and remote Chinese characters.However,these cultures not only embody the simple natural philosophy of the ancients,but also contain profound national wisdom.These minority cultures hidden in ancient books need to be endowed with new connotation by modern people and given cultural labels to the park again in a young way.In this paper,we choose the script of Meet the Temple of Heaven and the program content as the research samples to explore how the Chinese ancient culture shows new vitality in young variety shows.The first chapter mainly introduces the origin of the topic from the demand of cultural self-confidence,the development of variety shows and the characteristics of Meet the Temple of Heaven.It also gives a detailed review of the relevant research literature,and introduces the research content and research methods.The second chapter analyzes the Chinese classical culture and the spirit of ancient culture presented in Meet the Temple of Heaven.In the third chapter,we use Python crawler to get the barrage text data and Douban comment data of the first episode of the Meet the Temple of Heaven,and use the Jieba word segmentation tool based on Python development language to process the text data with word segmentation method in precise mode.We analyze the audience's emotional preference for the cultural variety shows,and observe the effect of the variety shows on the ancient culture communication.We analyze and prove that fans contact Meet the Temple of Heaven for star chasing and entertainment in the beginning,and gradually pay attention to Chinese classical culture and the program itself in the watching process.This paper holds that inviting the popular stars of young people as guests to explain the story of the Temple of Heaven can have a driving effect on the spread of ancient culture.In addition,the dissemination of the Temple of Heaven ancient culture also relies on the deconstruction of "game narrative" and the deconstruction of "postmodern narrative".Consequently,The fourth chapter introduces the concept of “game narrative”,explores the narrative function of “game” against the program content of Meet the Temple of Heaven,makes clear the functional distinction between“in game text”which highlights the theme and“game text”which generates plot,and carefully analyzes how “in game text” and“game text”interact to complete the output and transmission of ancient culture.In the fifth chapter,from the perspective of postmodern narrative,we analyze the use of parody collage,perspective changing narrative and fragmented narrative in Meet the Temple of Heaven.Finally,from the perspective of horizontverschmelzung,public interpretation and other aspects,the combination of variety show and Chinese ancient culture is summarized.