Research On Wuhan City Images’ Media Representation And Urban Sense Of Place

In the twenty-first Century, China has entered the "era of "city", that is, China has entered the era of rapid development of the city. City slogans like "A city you don’t want to leave", "city makes life better" and so on emerge in endlessly. Nowadays, the process of urbanization process and city competition has escalated, media representation of city image becomes an important aspect of city competition.City conducts the national and global external communication to enhance popularity, and then generates competitiveness and foreign appeal, at the same time, city also conducts the internal communication to coherence urban residents, and then enhance the cohesion and pride. Urban studies scholars begin to shift the position to think about the communication strategies of city image, from the point of focus on communicators to audience oriented perspective. The communication of city image begin to pay attention to emotional association between city and people, also pay more attention to the audience’s attention and sympathy which caused by communication activities. The media to present city image is no longer just stay in create a cultural atmosphere of the city and shape the local native culture landscape, but deep into city attachment and city identity, explore the charm which attract people came to the city and make people want to integrate into the city, that is, urban sense of place is concerned.Wuhan, as the central city, the capital city of Hubei province, is known as a place thorough fares nine province. And in 2014 Wuhan’s GDP is 1 trillion RMB, is the second GDP trillion in capital city. Sun yat-sen had said that "we will build Wuhan to a huge city like New York, London, build Wuhan into a Chicago of the east" in his book called nation building strategy. Compared with Chicago, this vision is very grand and heroic, and to a certain extent, this can reflect a conclusion that Wuhan plays an important position and role. The construction and promotion of the whole image of Wuhan still has an important strategic significance which cannot be replaced in enhance the popularity and development of Wuhan.In this paper, The Wuhan city image will be treated as samples of the media dissemination study and will be analyzed. First, this article will analyze a macro media situation of Wuhan city image from the number and theme of network news reports, and then divide the outline into four parts, they are the yellow crane culture-from the time dimension to look back on the history of city, its renewal and reproduction; apart of the two river culture-from the perspective of space discuss medium description of city space; Wuchang Shouyi culture-from the dimension to view the city’s collective memory created by media ritual; literature in the "local custom" of Wuhan-mainly discuss the description which write from the aspect of folk area in discourse narration and the symbolic mode from Chinese writers like Chi Li and Fang Fang. Secondly, using on-the-spot investigation to interview the residents’ urban sense of places, the in-depth interviews’ aspects conclude urban attachment, city identity, analysis the connection of Media presentation and urban sense of places. At last, the article will analysis different features of urban sense of places from different dimensions by the time dimension, spatial dimension, ritual dimension and symbolic dimension.