Research On The Communication Of Guiyang City Image In Bilibili Platform Based Onsense Of Place Perspective

City image as an important resource of the city,become a key factor in urban development,enhance the image of the city is conducive to attracting more people influx,to meet the city's economic development,thereby promoting the improvement of the city's comprehensive strength,at the same time,the further development of media technology,new media has become the main position of the city image improvement and development,bilibili as a well-known domestic video bullet screen website,become the main gathering place of youth subculture groups,in addition,Bilibili with its own platform advantages to achieve a new connection between young subculture groups and the city,the sense of place is people's feelings and emotional connection to a specific place,including local identity,local dependence,local attachment and other related content,with the development of media technology,the emotional relationship between people and land in the platform re-occurrence and definition,the emotional relationship between people and land in the interaction of people,place,media has changed.As the capital of Guizhou Province,Guiyang studies the image of Guiyang city through the perspective of locality,and explores that the improvement strategy of Guiyang's urban image will promote the urban development of Guiyang,thereby driving the development of Guizhou and other cities,thereby promoting the linkage development of western cities,at the same time,driving rural development with urban development and promoting the further implementation of the rural revitalization strategy.In addition,as the core area and main battlefield of the first national big data comprehensive pilot zone,Guiyang is an important node city of the "Belt and Road",and the construction and improvement of Guiyang's urban image will promote the construction and dissemination of the image.The first chapter of this paper is the introduction,which expounds the practical and academic value of this topic from the background of the times,and makes an overall consideration from the existing research results,so as to obtain the research ideas and methods that can be borrowed.The main content of the second chapter is to define the relevant concepts of sense of place,city image and city image communication,so as to pave the way for the following specific research.The main content of the third chapter is to carry out theoretical research on the relationship between the sense of place theory and the city image,and find the interaction and causal relationship between them.The fourth chapter studies the videos related to Guiyang in station B by using the sense of place theory,and expounds the research findings,including the overall research findings and the study of special cases.The fifth chapter discusses the shortcomings and advantages of Guiyang city image communication research in station B,which has become the main basis of Guiyang city image promotion strategy.The main content of the sixth chapter puts forward the strategy of Guiyang urban image construction from the perspective of local sense,so as to meet the practical needs of Guiyang urban development.