Research Of Self-publishing Of Douban

With the rapid development of Internet and digital technology, online self-publishing becomes popular in the field of digital publishing. In recent years, self-publishing has developed rapidly in European and American countries,and it has set off a boom in our country. Different from other self-publishing platform, self-publishing of Douban is characteristic, it is considered to be the most closed mode to foreign self-publishing, further research and analysis of it has great practical significance and theory significance. This article uses the many kinds of research methods, making self-publishing of Douban as the research object, on the basis of analysis of the development course, present situation and operation mode, this article compares with the Amazon KDP mode and forms a comprehensive and objective understanding of self-publishing of Douban.Starting from the submission system of Douban to the release of the Douban reader, adding the column and serial as well as picture album and the improvement of the payment, self-publishing of Douban gradually becomes clear. During this time, the number of authors and works has increased, also and sales of the works, performance of copyright operating has become highlighted, and all of this is closely related to the operation mode of the self-publishing of Douban. This article analyzes the self-publishing of Douban mainly from the authors, readers, and the platform, learning more about the characteristic and the insufficiency of self-publishing of Douban through the analysis of user feedback.In the comparative study with Amazon KDP mode, this article analyses the similarities and differences of both, the research of self-publishing is further in this paper. In addition, the development prospect of self-publishing of Douban is analyzed in this paper. Under the background of opportunities and challenges coexist, deep and different development trend is inevitable, resource accumulation of authors and works, improving the efficiency of audit, enhancing the level of service and user experience, paying attention to the promotion and marketing and strengthening the copyright operating will be the key point of the development of self-publishing of Douban.