Research The Impact On The Traditional Publishing Since The Development Of Self-publishing In Our Country

In the era of digital publishing,self-publishing is a new publishing form which has great influence on the traditional publishing industry in every respect.This paper will focus on publishing industrial chain,then analysis on the changes about traditional publishing industry because of the activities of self-publishing and takes Douban reading platform as a typical example of self-publishing,and combines with other examples for illustration.The paper has four aspects:First,defining the conception and the essence of self-publishing,and redefining the meaning of publishing and analyzing the current studies of self-publishing from domestic and overseas researchers.Second,taking Douban reading platform as typical example,and analyzing the ideas "Based on the author center" from many aspects,which Douban reading platform serves for.Third,analyzing on the changes from the aspect of publishing industrial chain,and the relationship between publishing markets and readers which has been reconstructed.Last,determining the main qualification of self-publishing,discussing the current dilemma about self-publishing and putting forward corresponding development strategies.