A Comparative Study Of Domestic And Foreign Self-publishing

Douban Reading is an ealy attempt on self-publishing in China.Since 2011,Douban began to the layout of self-publishing.It created a model different from the network literature in self-publishing,which is considered to be the closest to Kindle Direct Publishing.It can be said to be the molding period of self-publishing in China.Amazon began to expand its own self-publishing business.With abundant content resources and wide distribution channels,it quickly take a large amount of market share.And Amazon is in an absolutely leading position in the global e-book market.The layout of the foreign publishing industry has been formed,which is represented by amazon,while the self-publishing is still in fancy in China.There are many deficiencies in In the domestic model in the domestic.Therefore,the study and comparison of Douban Reading and Kindle Direct Publishing is of great significance to the development of China's self-publishing industry.Based on the literatures,the article analyzes the prospect of Douban reading by comparing the differences between Douban reading and Kindle Direct Publishing in terms of product,service,publishing mode,profit sharing,profit model and marketing model.And it puts forward feasible suggestions of the domestic self-publishing.The study found that they have similarities in publishing model,that is,"author-publishing platform-readers";In the in the interests of the share of the share,the author can get 70%,and the platform can get 30% of interests.However,in the product,service,profit and marketing model,they have differences.In the product,compared with KDP,Douban Reading have the larger proportion of the original content;The works are mainly short works,but also have a serial and column,and the works are of high quality;but because of its niche characteristics,the works' style is more single,so the content resources are supposed to be expanded.In the service,KDP is more perfect in publishing services,data services,readersservices and copyright protection.It has stronger service capabilities,and the level of Douban reading's service is supposed to be improved.Compared with Douban reading,KDP's profitability and marketing ability are stronger.KDP has the profitability of content-based,more industrial chain,with a broad distribution channels.The profit and marketing capacity of Douban is supposed to be improved.