Comprehensive Analysis Of Digital Reading Platform Of Douban Reading

With the advent of the mobile Internet era, the popularity of intelligent terminals audience demand for high-quality digital content continues to expand. China’s digital publishing industry has presented a chaos:on the one hand, the proliferation of pirated content payment habits lead to widespread lack of audience, genuine content payment mechanisms difficult molding; on the other hand, e-books type of poor, through fantasy novels occupy the mainstream position, pipeline quality mostly substandard. Digital publishing industry has not formed a benign mode of operation, in such opportunities and challenges, watercress launched a project aimed at presenting high-quality works of diverse types of digital self-publishing platform. By watercress reading this new digital self-publishing platform for digital publishing model’s core concept, design trends, development, operation mode, audience targeting, study profitable way, got its full range of in-depth understanding of its aims comprehensive analysis of the advantages and disadvantages, and thus the watercress reading digital self-publishing model can represent the trend of the future development of China’s digital publishing templates feasibility studyBased on operational data platform, watercress read product team reports personal experience of the author’s self-published interviews with watercress reading platform for the overall development of the research. Firstly, a comprehensive analysis of watercress reading platform development, from the on-line process progress status; into the overall product design, including different terminal versions of the product design and user experience conditions; channel and product marketing patterns considerations platform operating conditions and then to provide from the content, read the initial success of watercress and self-publishing model fully explained Through the above analysis results watercress reading platform is reflected in operational advantages:grasp the opportunities for development of mobile Internet technology background; integrate resources from content to product positioning adhere to restore the true reading of the Platform concept; rational use of its accumulated viscous user value, social networking introduction of digital publishing platform formed socialization read the true sense, meet Focus multicultural society needs; rational use of media technology development revenue model works as long tail spread brought new life to let a small minority works in network communication, the Nagao interactive multi-use birth culture. By the above discussion also obtained watercress reading problems to be solved in the development process may encounter is that earnings pressure self-publishing platform facing the long tail revenue model self-publishing platform for content-targeted toward the self-control problems and digital publishing our ability to adapt to the future development of the platform of policies and regulations. And the pressure for profits and control of the content of the questions raised from the optimization of the recommendation system, reasonably priced, strengthen copyright protection to digital self-publishing model of healthy development platform. Text of the overall operation of watercress by reading analyzing the advantages and difficulties faced by the hope of a benign form of electronic works between supply and demand, optimizing ecological read, thereby improving our existing audience to read the status of digital self-publishing platform to become the representative of the future viability of the template.