Research On The Development Of Amazon Self-publishing Books

In recent years,based on the rapid development of computer technology and the diversified demands of users,self-publishing organizations represented by Amazon,Lulu,etc.have been growing day by day.Self-publishing products produced and sold have gradually occupied more and more market shares and become the new stars of the publishing market.As the world's leading self-publishing company,the development of Amazon's self-publishing book products has high representativeness and research value.This paper takes Amazon self-published books as the main research object,and uses literature analysis method,case study method and comparative analysis method to carry out research and analysis from four parts.Firstly,the content,characteristics and deficiencies of relevant researches at home and abroad are briefly introduced,and the relevant concepts derived from publishing are given based on the previous research results.Secondly,it summarizes the rising environment,development process and characteristics of Amazon's self-publishing books and subdivides its development mode.Finally,it analyzes the impact of Amazon's self-publishing book products on various entities in the publishing market,and summarizes its enlightenment to publishing enterprises.The study finds that Amazon's self-published books have many advantages,such as rich content resources,copyright protection technology innovation,comprehensive and detailed self-published platform services,wide marketing channels,diversified marketing means,and complete functions of reading equipment.The brand effect is strong,and the book sales rank first in the world,which promotes the structural adjustment of the book market.It has promoted the development and progress of the whole publishing market: reconstructing the division of interests between publishers and authors,leading platforms,technology and service construction in the equipment industry,and cultivating a new generation of readers' reading habits...The advantages and disadvantages in the development process of Amazon self-publishing books have brought a lot of enlightenment to publishing enterprises,including advancing with The Times in ideology,the formulation of standards for corporate strategic goals,and the production and dissemination of content.The development direction of publishing enterprises is pointed out from three aspects.The purpose of this paper is to enrich the research content in the field of self-publishing,to provide help for people concerned in the field of self-publishing,tosystematically sort out the development of Amazon's self-publishing book products,and to summarize the development and trend of self-publishing book products.Through the research and analysis of four parts,it is found that the self-publishing industry is now entering a flourishing period.Although there are still some deficiencies in the aspects of content quality control and market evaluation mechanism,the market prospect of self-publishing book products is worth expecting under the market trend of rapid technological development and multimedia integration.